Anaplan

Compensation

Full Description

We are looking to hire an experienced Director, Industry and Solutions Marketing to contribute as a key stakeholder and join our growing Industry, Solutions, and Product Marketing team. At Anaplan, we are revolutionizing SPM by transforming the way businesses operate. Our applications for The Office of the CRO are designed to increase sales productivity and maximize revenue through more effective AI-driven go-to-market planning, incentive compensation management, and sales forecasting. We're looking for individuals excited to be part of a fast-growing company and contribute to the future of SPM, and you will play a pivotal role in supporting and promoting these cutting-edge solutions. As a Sales Planning Solution Director, you'll be working closely with stakeholders across Product, Sales, GTM Operations, Competitive Intelligence, and Marketing, and you will drive the creation and communication of impactful content highlighting Anaplan's advantage in SPM, supporting GTM strategy, and driving the launches of new applications and products. You will create compelling marketing and field-facing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization. This leader will partner with multiple stakeholders across Product, Sales, GTM Operations, and Marketing to create differentiated messaging, positioning, and compelling content to articulate the value of Anaplan's end-to-end SPM portfolio (across both its suite of applications and platform offerings). Primary activities to include supporting revenue-generating campaigns, tactics, programs and events, analyst relations interactions, product & application launches, as well as sales play development and their enablement. You will be responsible for working closely with stakeholders across the business to improve Anaplan's market standings, increase win rates, and drive Net New Annual Contract Value (NNACV) for the business. Your Impact: • Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales & marketing domain • Partner with SPM product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan SPM solution portfolio effectively • Partner with SPM product team to support M&A strategy • Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan's SPM line of business • Create streamlined sales plays by building messaging in collaboration with Product and marketing functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing • Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed SPM applications, with a robust launch plan • Be a primary liaison to leading industry analysts in the SPM planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research • Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers Your Experience: • 7+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, SPM planning/execution, and AI/ML • Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere • Proven capability to influence senior executives and purchasing stakeholders with messaging and content • Demonstrable marketing / launch experience • High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results • Outstanding analysis and communication skills in writing and content development LI-Remote