A.N.Abell Auction Co.

Compensation

Full Description

A. N. Abell Auction Co. — Los Angeles (City of Commerce), CA Full-Time • On-Site • $70,000–$100,000 DOE Abell Auction Company, a Los Angeles institution since 1916, is seeking a hands-on Digital Marketing & Web Manager to own our full online presence. This role blends web development, content management, and digital marketing—ideal for someone who can build, execute, and elevate how a historic auction house presents itself online. You’ll work closely with leadership, photographers, and catalogers to turn each sale into a compelling digital experience that reaches collectors, dealers, and estates locally and worldwide. What You’ll Do Web & Digital Infrastructure · Manage website hosting, domains, SSL, deployments, and platform credentials · Build/update responsive pages (HTML, CSS, JavaScript) · Maintain auction-platform listings (LiveAuctioneers, Invaluable, Bidsquare) · Upload and QC catalog content, photography, and lot details · Maintain integrations (CRM, analytics, email, ad pixels) Digital Marketing · Develop and execute SEO, SEM, email, and paid social strategies · Run campaigns across Google Ads, Meta, Instagram, LinkedIn, TikTok · Produce short-form video and social content throughout each sale cycle · Track performance using GA4, GTM, and Search Console · Report on KPIs including bidder growth, ROAS, and engagement Email & Social · Create 6–10 email campaigns per sale cycle · Maintain consistent posting across Instagram, Facebook, LinkedIn, TikTok · Grow and segment email lists; conduct A/B testing What You Bring · 4+ years in web development + digital marketing · Proficiency in HTML, CSS, JavaScript, and CMS platforms · Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager · Strong SEO and analytics skills (GA4, GTM, GSC) · Ability to write clear, accurate catalog and marketing copy · Interest in art, antiques, or the collector market · Flexible availability during preview and auction periods Bonus: Video editing skills, experience with auction platforms, or prior work in galleries, museums, or luxury goods. Success in This Role · A polished, functional, mobile-friendly website · Strong email performance (25–35%+ open rates) · Year-over-year bidder growth and improved cost-per-bidder · Measurable gains in social engagement and organic search To Apply • Send your cover letter, resume, and portfolio (web, email, social, SEO, analytics) to pat@abell.com. Applications without a cover letter and portfolio will not be considered.