Amplify

Compensation

Full Description

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com. Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems. Strategic Leadership With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.) Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions Provide strategic recommendations on LLM-friendly content formatting and structured data implementation Project Management In coordination with Project Management, lead end-to-end project management for AEO content optimization initiatives Create project timelines, milestones, and deliverables for content restructuring Coordinate resources across multiple teams and stakeholders Track progress and provide regular updates to leadership Agency Partnership Identify, evaluate, and recommend an AEO specialists or digital marketing agency Lead agency selection process including RFP development and vendor presentations Onboard and manage agency relationships focused on AI-optimization expertise Ensure agency deliverables meet quality standards and align with AEO best practices Content & Technical Optimization With internal teams, guide implementation of clear headings, structured data, and authoritative content formats Ensure content directly answers user questions in AI-friendly formats Monitor performance in featured snippets and AI-generated responses Collaborate on technical implementations that enhance AI discoverability Required Qualifications: 12+ years of marketing experience with progression to senior manager level Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content Strong project management skills with experience leading cross-functional initiatives Experience managing agency relationships and vendor selection processes Excellent communication and stakeholder management abilities Data-driven approach with strong analytical skills Preferred Qualifications: Background in content marketing and authoritative content creation Knowledge of LLM-friendly formatting techniques and conversational AI optimization Experience with AI-powered search analytics and performance measurement Previous contractor/consultant experience in digital marketing Understanding of featured snippets, knowledge panels, and AI-generated search results Compensation: The hourly rate range for this role is $85.00-$100.00. Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status. Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com. . If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting. Amplify is an E-Verify participant. Q: Do I have to create an account to apply for a job? A: Yes. Once you identify a position that interests you, you may apply by creating a Candidate Account. From the Candidate Home, you may search for additional opportunities, apply and check on your application status. *Note: Please refrain from using multiple email addresses to create multiple accounts, as this can cause issues with your application. If you need to change your email address, you can log into your original account and update it there. Q: I forgot my password. What should I do? A: Click on the Forgot Password option and you will be prompted to create a new password. Q: How do I know my application was received? A: You will receive an email confirming your application was submitted. A recruiter will review your application and if you meet the qualifications for the position, they will contact you to move forward in the hiring process. Q: How long does it generally take to hear back on the status of my application? A: There is not an exact time frame and updates can vary depending on the volume of applicants, it can take up to two weeks or longer to hear back from a recruiter. Q: Will I receive a response even if I am not selected? A: Yes. If your qualifications are a match for the job posting, a recruiter will contact you with additional steps. We also exercise our best efforts to notify, via email, all applicants that are not selected. Q: I’ve completed the application process. How can I check the status? A: Please log in to your Candidate Home to review your profile. To view the status of an application, review the "My Applications" section in the Candidate Home. If your status is in Review, this means your application is active and is still being reviewed for consideration. Q: Can I attach additional documents, such as cover letters and references? A: Yes. You can attach a cover letter and references in addition to your resume or CV when you are applying. filling out the application. However, once your application is completed and submitted, your attachment can no longer be edited and you cannot add another attachment. Carefully review and ensure that the correct version of your resume/CV is attached before submitting your application. Q: I do not see a position I am interested in. Can I apply without selecting a specific position? A: No. You must apply to a specific position. Q: Can I start my application and finish it later? A: Yes. If you log out before completing your application, you may save your progress. Log in to Candidate Home to view any incomplete applications in Candidate FAQ the “My Drafts” section. Q: If I apply for a position with your company, will Workday maintain my information for subsequent applications? A: Yes. You can use the last resume you uploaded or choose to upload a new resume, which will pre-populate your job application with new information. You can also choose to have your LinkedIn Profile information populate your application. However, you will need to complete an application for each position you apply for. Q: What if I have browser issues when trying to create a candidate account or submitting my application? A: Workday no longer supports version 10 or earlier of Microsoft Internet Explorer (IE). Use of unsupported versions may cause issues in the application process. It is recommended to upgrade to version 11 of IE or use another supported browser such as Google Chrome or Firefox. It is also recommended to clear your cache if you are experiencing issues. Q: How do I withdraw my application? A: Access “My Submitted Applications” from your Candidate Home. Click on the application and withdraw. *Note: Once you withdraw your application from a specific role, you cannot reapply to that same role. Q: I am a current contractor. Do I apply as an internal or external applicant? A: You must apply as an external applicant through a candidate account. If you are a current Amplify Employee, please apply as an internal candidate via your Workday Employee Profile Career Hub. Q: How long does it take to complete an application? A: Approximately 10 minutes. It depends on the detail you choose to provide in your application. Q: My email address has changed. Can I update my email information? A: Yes. If your email address has changed, you can log into your Candidate Home, click on your profile tab and select the Account Settings tab and update your email address. Q. My address has changed. Can I update my contact information? A: Yes. If your contact information has changed, you can log into your Candidate Home, click on your profile tab and update your contact information. Our culture We’re a community that rewards innovative thinking, prizes communication and takes fun so seriously we even have a committee for it. Share our view. Amplify is Brooklyn Based. Remote First. In-person sometimes. Get creative. We work hard to make learning as engaging as the best video games. Work as reward. We’re forging a community around a common purpose. The signs are everywhere. We take a lean and agile approach that allows us to get quicker and better results. Share, inspire. Collaboration helps us stay innovative.