American National Standards Institute

Compensation

Full Description

Position Summary The Director, Commercial Content & Sales Enablement will serve as a strategic revenue enabler by transforming ANSI’s programs, services, and products into compelling, market-ready digital assets. This role focuses on driving sales, partner engagement, licensing opportunities, and product adoption through high-impact visual storytelling, digital content, and sales enablement tools. This role blends storytelling, visual strategy, and technology to strengthen ANSI’s voice, brand presence, and strategic impact across domestic and global audiences. The Director will build and manage a network of trusted contractors and vendors, ensuring ANSI can scale rapidly to meet content and campaign demands focusing on business development initiatives. Essential Functions Organizational Role: Reports directly to the Chief Business Development Officer Works closely with executive leadership, communications, marketing, membership, IT/North Star team, ANAB, Workcred, and Global Learning Exchange leadership Focused primarily on business development activities in support of new ANSI strategic initiatives Strategic Multimedia Enablement: Develop and execute a multimedia content strategy that aligns with ANSI’s core revenue growth areas and offers support to mission programs, and member engagement goals Create compelling video, digital, and interactive content for external partners and industry stakeholders Partner with business development, marketing, and program teams to visualize and communicate ANSI’s impact Maintain a high-level creative vision for building successful new stakeholder engagements Support for Strategic Initiatives: ANSI Global Learning Exchange – Develop course introduction videos, expert interviews, promotional trailers, and digital event assets North Star Platform – Support product launches, UX storytelling, explainer content, and digital assets International Product and Service Partnerships – Create multimedia narratives and campaign materials that illustrate ANSI’s and its affiliates integrated product and service value proposition on a global scale Mission Programs – Support for the US Standards Strategy, ISO/IEC related, accreditation, credentialing, workforce development, and policy/regulatory alignment initiatives through targeted content Production Leadership: Lead the end-to-end production process: storyboarding, scripting, filming, editing, post-production, and publishing Manage production calendars and priorities in alignment with ANSI strategic goals Direct contractors and vendor teams to scale production capacity for campaigns, events, or strategic launches Oversee quality control, accessibility, and brand consistency across multimedia deliverables Innovative Tools & Technologies: Identify and integrate new multimedia platforms and emerging technologies (e.g., AI-assisted content creation, XR, interactive video, automated translation) Leverage digital asset management systems, cloud platforms, and collaborative editing tools for efficient workflows Maintain familiarity with industry trends to keep ANSI at the forefront of digital communications and engagement Collaboration & Stakeholder Engagement: Partner with internal teams to translate complex technical or policy content into engaging multimedia storytelling Collaborate with marketing and communications teams to ensure alignment across campaigns and channels Engage directly with ANSI members, committees, and partners to capture authentic stories and testimonials Information Security Responsibilities Attend/complete assigned information security training by the designated completion date. Read and adhere to published ISMS policies and procedures. Report timely any observed violations of ISMS policy - or known encroachments on information security - to your department leader and/or the Information Technology Department. Education and Experience Bachelor’s degree required; advanced degree preferred in communications, digital media, marketing, or related field 10+ years of experience in multimedia content strategy, creative direction, or production leadership, preferably in a mission-driven or standards-related environment Strong portfolio demonstrating excellence in storytelling across video, digital, and interactive media, supporting sales growth Other Qualifications Demonstrated experience aligning multimedia strategies with organizational goals Proven ability to manage multiple concurrent projects with tight deadlines Experience with supporting sales and go to market activities Strong network of creative contractors and/or vendor management experience Expert-level skills with Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), video production tools, and streaming platforms Excellent verbal, written, and visual communication skills Familiarity with standards, accreditation, compliance, or workforce development sectors Experience with LMS platforms, event streaming, or training content production Experience supporting executive-level presentations, high-visibility campaigns, and international audiences Knowledge of AI-assisted production tools, XR, or interactive storytelling Ability to balance strategic leadership with hands-on creative execution Collaborative, innovative, and mission-oriented mindset Starting compensation will be in the $150,900 to $168,000 range, depending on education, experience, and other qualifications. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. ANSI provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination of any type because of race, gender identity or expression, color, national origin or ancestry, religion, creed, age, marital status, sex, sexual orientation, citizenship or authorized alien status, genetics, disability status, protected veteran status, or any other consideration protected by federal, state, or local laws. ANSI policy also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The American National Standards Institute (ANSI) is a private, non-profit organization that administers and coordinates the U.S. voluntary standards and conformity assessment system. Founded in 1918, the Institute works in close collaboration with stakeholders from industry and government to identify and develop standards- and conformance-based solutions to national and global priorities. Together, standards and technical regulations impact up to 93% of global trade. Globally relevant standards and the conformance measures that assure their effective use help to increase efficiency, open markets, boost consumer confidence, and reduce costs. And ANSI is the U.S. leader in fostering that potential for the benefit of businesses across every industry and consumers around the world. A STRONG VOICE FOR THE STANDARDS COMMUNITY: ANSI is not itself a standards developing organization. Rather, the Institute provides a framework for fair standards development and quality conformity assessment systems and continually works to safeguard their integrity. And as a neutral venue for coordination of standards-based solutions, the Institute brings together private- and public-sector experts and stakeholders to initiate collaborative standardization activities that respond to national priorities. ANSI serves as a strong voice on behalf of the U.S. voluntary standards community, protecting and strengthening its impact domestically and internationally. Through its membership, partnerships, and diverse programs and activities, ANSI represents the interests of more than 270,000 companies and organizations and 30 million professionals worldwide.