American Eagle

Compensation

Full Description

Manager - Social Media (Offline) About the Role We are seeking a creative and strategically-minded Social Media Manager to lead our social media presence across all platforms. This role is ideal for a content-savvy storyteller who thrives at the intersection of brand strategy, visual communication, and audience engagement. You will be responsible for developing and executing end-to-end social media strategies that align with our brand voice, drive engagement, and build meaningful community connections. Key Responsibilities Content Strategy & Planning • Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns. • Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.). • Conduct competitive analysis of content to identify trends, gaps, and opportunities. • Collaborate with cross functional marketing teams to ensure messaging consistency. Creative Execution • Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels. • Work with in-house creatives (designers, videographers, copywriters) to produce compelling content that drives engagement and conversion. • Bring a strong visual POV to all assets, ensuring a cohesive brand aesthetic. • Attend seasonal photoshoot & ad hoc studio shoots to capture desired content by means of self shooting & editing as well as partnering with photographers & videographers. Channel Management & Growth • Lead organic growth strategies across platforms through compelling content, community interaction, and experimentation. • Optimize posting cadence, hashtags, CTAs, and format based on performance data and platform best practices. • Identify new and emerging channels that align with brand values and audience interests. Community Engagement • Monitor and respond to community conversations, DMs, and comments to foster loyalty and trust. • Identify opportunities to surprise and delight users with timely, thoughtful interactions. Performance & Analytics • Define KPIs and track performance across all channels, reporting on engagement, reach, growth, and content effectiveness. • Leverage data to inform ongoing optimization of content, tone, timing, and format. • Stay current on industry trends, algorithm updates, and platform innovations. Qualifications • 3-5+ years of social media experience, preferably at a consumer brand, creative agency, or digital-first company. • Demonstrated experience in developing high-impact social campaigns with measurable results. • Strong aesthetic sensibility with a portfolio of standout creative content. • Deep understanding of the unique language, trends, and behaviors of each social platform. • Experience working with creative teams or tools (Adobe Suite, Canva, CapCut, etc.). • Comfortable analyzing social performance data and turning insights into actionable strategies. • Excellent copywriting and communication skills. • Self-starter with excellent time management, project management, and attention to detail. • Experience in lifestyle, fashion, or youth culture sectors. • Familiarity with influencer marketing and user-generated content strategies. American Eagle Outfitters, Inc. is an Equal Opportunity Employer. PAY/BENEFITS INFORMATION: • Actual starting pay is determined by various factors, including but not limited to relevant experience and location. • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here. • AEO may also provide discretionary bonuses and other incentives at its discretion.