Amazon

Compensation

Full Description

AWS is seeking a Principal Product Manager, Technical to lead the Tech for Account-Based Marketing (ABM) program—a technology enablement initiative supporting 200+ ABM Marketers across 16 teams executing strategies for 1,500+ key accounts. This role will drive the product vision, strategy, and execution for AI-first marketing experiences that enable highly customized 1:1 and 1:few account engagement at scale. The ideal candidate brings deep expertise in sales and marketing technology orchestration, with proven ability to navigate complex stakeholder environments across Technology, Automation, and Analytics (TAA), Industry and Digital Customer (IDC), and ABM Center of Excellence teams. The candidate is fluent in evolving agentic AI trends and can apply systems thinking to a new marketing motion and an existing technology space. Key job responsibilities Product Strategy & Vision - Own the end-to-end product roadmap for Tech for ABM, balancing near-term enablement (2026 deliverables) with long-term architectural vision (2H 2026+) - Define and evolve the ABM Marketer persona, working backwards from ideal user experience to drive simplified, AI-first tooling solutions - Drive digital and channel strategy coordination across Precision Events, Direct Outreach, Paid Media, and Direct Mail motions - Evaluate and pilot emerging ABM-specific technologies, making data-driven scale/kill decisions based on targeted pilot results Cross-Functional Orchestration - Lead Tech Steering Committee and Working Group, aligning Principal Engineers, Product Strategists, and SMEs across Content, Lead Management, Events, and Channels - Orchestrate technology delivery across TAA, IDC, and ABM CoE teams (and others), ensuring unified execution - Partner with sales leadership to integrate Account Plan management capabilities, enabling continuous sales-marketing partnership rather than sequential handoffs - Coordinate with AFX to ensure ABM technology aligns with account planning workflows Technology Enablement & Delivery - Deliver core capabilities by December 2026: Event-in-a-Box (6/30), Account-Tailored Web Pages (6/30), Account-Level Scoring (9/30), Buying Group Identification Service expansion, and Marketing Account Planning Portal scaling - Drive adoption of marketing technology stack with existing and new tooling - Own success metrics including adoption rates, time savings per marketer, and sales satisfaction scores Stakeholder Management & Communication - Lead federated product and engineering teams without direct authority - Provide executive visibility through weekly SteerCo calls, bi-weekly geo leader demos, and monthly CMO reviews - Translate technical complexity into business value for VP-level audiences - Drive adoption strategies across 16 ABM teams spanning NAMER, EMEA, LATAM, APJ, SUP, and GCR regions - Drive alignment on ambiguous business strategy through clear product tenets and use case prioritization About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications: - Bachelor's degree - Experience owning/driving roadmap strategy and definition - Proven track record delivering complex, cross-functional programs involving sales and marketing alignment and accessing build vs. buy decisions and pilot emerging technologies rapidly Preferred Qualifications: - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations [https://amazon.jobs/content/en/how-we-hire/accommodations] for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits [https://amazon.jobs/en/benefits]. USA, NY, New York - 197,900.00 - 267,800.00 USD annually USA, TX, Austin - 179,900.00 - 243,400.00 USD annually USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually