Altria

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. Altria is a Fortune 200 Company known for its iconic brands, and they are seeking an Associate Manager, Email Marketing to join their Consumer Experience Organization. This role focuses on developing and implementing strategic email campaigns to enhance customer engagement, retention, and conversion across all brands. Responsibilities • Creation and maintenance of the Email marketing channel backlog and roadmap, inclusive of testing/learning agenda; periodic review with key partners from CXO Operating companies • Overseeing all strategic and executional aspects of email marketing campaigns supporting all Altria brands (intent development, audience selection, creative strategy and development, campaign execution, analysis, and optimization) • Overseeing regular email marketing campaign audit to ensure content quality and adherence to defined brand standards as well as find opportunities for continued optimization • Identification, prioritization and management oversight of projects aligned to enhancing the efficiency and/or efficacy of email marketing campaigns and programs, e.g., IP consolidation, design standardization, send-time optimization. • Working with various channel collaborators and partners, finding opportunities to improve email campaign performance across the full funnel (deliverability, engagement, conversion) Skills • 5+ years of experience in email marketing or digital campaign management • Proficiency in email marketing platforms, CRM tools, and moderate HTML/CSS skills • Strong written communication, collaboration, and project management abilities • Data-driven approach with experience using Adobe Analytics or similar tools • Understanding of multi-channel marketing, SEO/SEM, and customer journey mapping • Creative, adaptable, and strategically minded with AI literacy and workflow automation skills Education Requirements • Bachelor’s degree in Marketing, Communications, or a related field Benefits • 15 days of paid time off • 13 paid holidays • 2 floating holiday days • 37.5-hour workweek • Annual merit increases • Performance bonus • 401(k) matching from day one • Deferred Profit Sharing • Student loan repayment assistance • Professional development stipends • Comprehensive medical, dental, and vision coverage • Paid parental and bonding leave • Paid volunteer days Company Overview • Altria operates as a producers and marketers of tobacco, cigarettes and related products. It is a sub-organization of Altria. It was founded in 1985, and is headquartered in Richmond, Virginia, USA, with a workforce of 5001-10000 employees. Its website is http://www.altria.com.