Alpha & Omega Kids Developmental Services

Compensation

Full Description

Part-Time | Remote Preferred Location: NYC, Florida, Virginia, or Georgia Growth Track: Opportunity to Expand into Full-Time About Alpha & Omega Kids Developmental Services (AOK) Alpha & Omega Kids is a multi-state autism services organization providing ABA and Early Intervention services across NY, FL, VA, and expanding markets. We are growth-focused, data-driven, and committed to clinical excellence and family-centered care. This role directly impacts census growth, referral pipelines, digital visibility, and revenue across two distinctive divisions. This is not a social media coordinator role. This is a performance-driven marketing position tied to measurable growth. Position Overview The Growth Marketing Manager will own digital presence, outreach strategy, content creation, and pipeline development across multiple states. This role supports both the ABA and Early Intervention divisions. This position begins part-time with clear opportunity to expand into full-time as systems scale and census grows. Candidates must be willing and available to grow with the organization. Key Responsibilities 1. Growth Strategy & Census Development • Increase center-based and in-home ABA census • Support Early Intervention referral growth • Identify referral gaps by region (NYC, FL, VA, GA) • Develop and execute outreach strategies targeting: • Pediatricians • Preschools and daycares • Schools • Community organizations • Coordinate and lead Lunch & Learns • Plan and support community outreach events and resource fairs • Support Georgia expansion initiatives 2. Digital Presence & Reputation Management • Manage Google Business Profiles across all locations • Respond professionally to reviews and customer messages • Monitor and improve engagement and ratings • Post regular Google updates and content • Improve local SEO and search visibility • Run and optimize paid ad campaigns (Google and Meta) • Track cost per lead by state • Strengthen overall digital footprint across both divisions 3. Social Media, Video & Content Creation • Create original content for TikTok, Facebook, LinkedIn, and short-form platforms • Film, edit, and produce engaging video content • Develop educational content for parents and referral partners • Design branded marketing materials using Canva, Adobe Photoshop, or similar platforms • Manage content calendars and scheduling • Support recruiting-related marketing when needed Strong video editing skills required. 4. Drip Campaigns & Lead Nurturing • Build and manage automated email drip campaigns for: • New inquiries • Waitlist families • Referral partners • Track engagement metrics and optimize conversion rates 5. Data, Reporting & ROI Accountability • Track and report on: • Lead source performance • Cost per referral • Referral evaluation authorization start conversion rates • Event ROI • Google engagement metrics • Provide structured monthly performance reporting • Recommend data-driven marketing adjustments What Success Looks Like • Increased qualified inbound leads • Improved Google ratings and engagement • Strong referral partner relationships • Consistent high-quality video and social content • Clear performance tracking and measurable ROI Qualifications Experience • 3+ years in digital marketing • Experience managing paid advertising campaigns • Proven content creation and video editing experience • Healthcare, ABA, or family-service experience preferred • Outreach or community engagement experience preferred Skills • Highly organized and systems-oriented • Creative with strong visual storytelling ability • Tech-savvy and comfortable learning new platforms quickly • Skilled in Canva, Adobe Photoshop, and video editing software • Familiar with analytics dashboards and marketing performance tracking • Comfortable operating independently in a fast-paced environment Portfolio of content and/or video work preferred. Growth Opportunity This role begins part-time but is designed to scale into full-time as marketing systems expand and census grows. Candidates must be willing and available to grow with the organization. Remote About the Company: Alpha & Omega Kids Developmental Services