Alpha Net Consulting LLC

Compensation

Full Description

Role: Marketing Business Analyst Location: New York (Hybrid – 3 days/week onsite) Job Summary We are seeking a strategic and detail-oriented Marketing Technology Business Analyst (8–10 years experience) to support digital transformation initiatives across marketing platforms. The ideal candidate has strong analytical and Martech skills, with hands-on exposure to campaign management, analytics, personalization, and customer data platforms. Key ResponsibilitiesRequirements Gathering & Analysis • Understand and define complex business problems and opportunities within marketing ecosystems. • Collaborate with marketing, product, and technology teams to collect and document business requirements for Martech solutions. • Analyze marketing workflows and translate them into functional and technical specifications. • Define data flows, integration points, and dependencies across systems (CRM, CMS, CDP, Analytics, etc.). Marketing Technology Expertise • Work across a broad Martech stack including campaign management, personalization, analytics, and automation tools. • Understand customer journeys, segmentation, targeting, and marketing operations. • Support platform evaluations, capability assessments, and solution recommendations. Solution Design & Delivery Support • Partner with architects and developers to ensure business goals align with technical feasibility. • Participate in sprint planning, design reviews, and UAT. • Create wireframes, process flows, and detailed documentation for implementation. Stakeholder Engagement & Communication • Act as a bridge between Marketing, IT, and vendor teams. • Facilitate workshops, demos, and feedback sessions. • Provide progress updates, risk assessments, and dependency tracking. Required Qualifications • 8–10 years of experience as a Business Analyst (preferably in Marketing Technology or Digital Transformation). • Strong understanding of Martech platforms, data models, and campaign operations. • Experience managing requirements across cross-functional teams. • Knowledge of digital marketing tools (SEO, SEM, email marketing, PPC, display advertising, etc.) • Familiarity with content strategy, social media, and UX/UI in marketing funnels. • Strong analytical, documentation, and communication skills. • Understanding of web analytics and KPIs (bounce rate, CPA, CPC, average time on site, etc.). • Working knowledge of Agile/Scrum frameworks and tools (Jira, Confluence). Preferred Qualifications • Experience in Insurance or other regulated industries. • Exposure to platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, or Customer Data Platforms (CDPs). • Understanding of data privacy laws (GDPR, CCPA) and compliance requirements. Job Type: Contract Pay: $37.27 - $60.00 per hour Work Location: In person