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Allstate

via Workday

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Data Scientist - Marketing Analytics

Anywhere
full-time
Posted 9/5/2025
Direct Apply
Key Skills:
Data Analytics
Machine Learning
Predictive Modeling
Python
R
SQL
Data Modeling
Feature Engineering
Project Management
Collaboration
Communication
Customer Segmentation
Campaign Optimization
Azure ML Studio
Insurance Industry Data
Business Strategy

Compensation

Salary Range

$96K - 171K a year

Responsibilities

The Data Scientist will lead the use of data to inform and optimize marketing strategies and customer engagement. Responsibilities include developing machine learning models, managing projects, and mentoring junior data scientists.

Requirements

Candidates should have a Bachelor's degree in a relevant field and 3-5 years of experience in data science or analytics. Proficiency in Python or R is required, along with a strong understanding of data modeling techniques.

Full Description

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Position Overview We are seeking a passionate and innovative Data Scientist to join our Marketing Analytics team. This role is responsible for leading the use of data to inform and optimize marketing strategies, customer engagement and business decisions. You will develop and manage machine learning models, build tools that enable data-driven decision-making, and explore new data sources to improve model performance. You’ll also manage medium-complexity projects and begin mentoring junior data scientists. Key Responsibilities Conduct rigorous data analysis to uncover trends, patterns, and actionable insights. Build and refine data models to support marketing strategy, customer segmentation, and campaign optimization. Engineer features and select variables to enhance model performance and scalability. Continuously improve model accuracy and relevance by integrating new internal and external data sources. Build scalable tools and applications using Python, R, SQL, and Linux environments. Lead medium-complexity projects from planning to execution using effective project planning techniques. Collaborate with cross-functional teams to implement models and translate insights into actionable business strategies. Communicate analytical findings clearly to technical and non-technical stakeholders. Required Qualifications Bachelor’s degree in Data Science, Computer Science, Statistics, or a related field. 3–5 years of experience in data science, machine learning or analytics. Proficiency in Python or R or both. Strong understanding of data modeling and data analytics techniques. Preferred Qualifications Familiarity with Azure ML Studio or similar platforms. Experience working with insurance industry data or marketing analytics use cases. Supervisory Responsibilities This role does not include direct supervisory duties. #LI-PG1 Skills Artificial Intelligence Markup Language, Business Case Analyses, Data Analytics, Predictive Modeling, Waterfall Project Management Compensation Compensation offered for this role is $95,700.00 - 170,925.00 annually and is based on experience and qualifications. The candidate(s) offered this position will be required to submit to a background investigation. Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact. Allstate generally does not sponsor individuals for employment-based visas for this position. Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance. For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance. To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint. It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment. At Allstate, we work hard to help people live a good life every day. Allstaters are dedicated to serving clients, customers, and communities, which allows employees to find meaning and value in their work. Allstate offers an environment that fosters innovative thinking where you’ll be able to explore your ideas and feel proud of the work you do. Allstate helps protect nearly 16 million households with auto, home, life, and retirement products. We want every professional connected to Allstate to be committed to giving our customers the best and that means finding the best talent. We want you to be our next great addition. It’s easy to search and apply for a new opportunity with Allstate. Simply use the links below to identify the openings that interest you. About Us

This job posting was last updated on 9/6/2025

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