via Glassdoor
$60K - 60K a year
Lead and coach small-group strength training sessions, develop and support coaching staff, and enhance client experience in a fitness environment.
Experience in management, passion for strength training, excellent communication and coaching skills, and ability to lead a team in a fitness setting.
About Alloy Personal Training – Rochester At Alloy, our mission is simple but powerful: change lives through fitness. We help everyday people look good, feel great, and live life to the fullest through small-group, strength-based personal training in an intimate, private gym environment. Only 6 clients per session means we coach with intention, care, and precision. Our Rochester location is built on unimpeachable character, sincere candor, competitive spirit, a touch of humor, and a commitment to simplicity. These core values drive every session, every conversation, and every client win. Who We’re Looking For We are searching for a full-time Director of Training — a leader who is equal parts coach, mentor, relationship-builder, and role model. Someone who is: Passionate About Strength Training Strength training transformed your life, and now you feel called to guide others through that same journey. Caring, Compassionate, and People-Centric You lead with heart. You genuinely love people. Your empathy shows in every correction, every conversation, and every client celebration. Obsessed With Coaching Excellence Form matters. Safety matters. Progress matters. You can cue, correct, and support multiple clients at once, even in a fast-moving training session. An Excellent Communicator You communicate clearly, directly, and kindly. You hold clients accountable because accountability is caring. Servant Leadership Is Your Natural Style Your default setting is: How can I help? You lift up teammates, support new coaches, and step in wherever the gym needs you. Resilient, Hard-Working, and Purpose-Driven You’re not afraid of long days or early mornings — because the work is meaningful, fulfilling, and incredibly rewarding. Great at Sales… for the Right Reason Not “salesy.” Not pushy. Clients say yes because they can feel your sincerity, your confidence, and your belief in their potential. What You’ll Do (Key Responsibilities)Coach & Lead • Deliver the Alloy training program with elite-level form coaching and individualization • Lead small-group personal training sessions (up to 6 clients) with energy, fun, and professionalism • Create a training environment that feels safe, welcoming, challenging, and exciting Drive Training Excellence • Ensure workouts follow Alloy protocols and meet the physical needs of every client • Assess movement patterns, apply proper regressions/progressions, and coach flawless form • Uphold safety and elevate training standards for all coaches on staff Develop & Support the Team • Mentor new coaches and reinforce Alloy training standards • Model servant leadership — set the tone for culture, communication, and client care • Participate in ongoing education, staff meetings, and internal training sessions Enhance Client Experience • Build deep, meaningful relationships with clients • Respond to client communication promptly, professionally, and with genuine care • Celebrate client wins, support client struggles, and keep the atmosphere fun and uplifting Operate With Professionalism • Maintain a sharp appearance, high energy, and positive attitude • Be punctual, reliable, and consistent • Keep the facility clean and organized before, during, and after shifts Why You’ll Love Working Here • Stable, full-time career in the fitness industry • Consistent schedule & consistent pay • A supportive team committed to growth and excellence • A lively, fun, positive atmosphere — fitness should be joyful • Opportunities to grow personally and professionally • The chance to change lives every single day Core Values You Must Embody Unimpeachable Character • Humor with a Touch of Crazy • Sincere Candor • Competitive Spirit • KISS (Keep It Simple) If these values resonate deeply with you, you’ll thrive here. This Role Is For You If… • Fitness changed your life, and now you want to change others’ lives • You believe in strength training as the foundation of health • You light up when you help someone succeed • You can lead with compassion while still holding high standards • You love being part of a tight-knit, mission-driven team • You’re not afraid of hard work — in fact, you love it This Role Is Not For You If… • You dislike coaching beginners • You prefer large classes or low-interaction environments • You are resistant to protocol-based training systems • You’re looking for a part-time job, not a full-time career • Ps. If you made it this far... text me! (616) 894-9034 You might be a rockstar and Id love to talk with you about taking you onto our team! -Trent, Owner. How to Apply If you’re ready to build a meaningful career helping people become the strongest, healthiest version of themselves, apply today and join the Alloy Rochester family. Job Type: Part-time Pay: From $60,000.00 per year Benefits: • Dental insurance • Employee discount • Flexible schedule • Gym membership • On-site gym • Opportunities for advancement • Professional development assistance • Vision insurance Application Question(s): • Tell me about a time a client of yours was doing an exercise wrong and how you got them doing it right! • Tell me a little bit about your experience with sales. Maybe a quick story, maybe a history of phone sales / in person sales experience. Experience: • Management: 1 year (Required) Work Location: In person
This job posting was last updated on 11/24/2025