$166K - 171K a year
Lead GTM strategy and execution for Creative Campus Program, collaborate cross-functionally, manage pricing and positioning, and drive engagement in higher education.
5+ years GTM or product marketing experience, strong communication and collaboration skills, experience in education technology and SaaS preferred, open to remote candidates.
Primary Skills: Higher Educational products, SaaS, Adobe Products, IT Administrators Collaborations Contract Type: W2 only Duration: 12 months contract Location: San Jose, CA - () Pay Range: $80 - $82 per hour on W2 #LP Job Summary Collaborate with IT Administrators to deploy solutions and manage license distribution for students and faculty. Join our Adobe for Education Product Marketing team as a Senior GTM Product Marketing Manager to revolutionize digital creativity and fluency among next-gen learners in higher education. In this vital global role, drive the success and expansion of our Creative Campus Program by leveraging your deep knowledge in B2B marketing and go-to-market strategies. Collaborate across teams, manage complex initiatives, and steer pricing, positioning, and student community engagements to align with our ambitious business goals. Key Responsibilities • Lead the GTM strategy and execution for the Creative Campus Program, including tracking, website updates, and customer story creation. • Work with cross-functional teams to align GTM plans across Marketing, Sales, Finance, Operations, Pricing, and Product departments. • Translate messaging into compelling content for the Higher Education segment to drive engagement and adoption. • Partner with Analytics teams to analyze business performance, identify trends, and generate actionable insights. • Collaborate with regional and country leaders to localize GTM strategies for diverse markets. Must-Have Skills • Proven GTM or Product Marketing experience (5+ years). • Strong ability to work in dynamic, fast-paced environments and adapt quickly. • Exceptional communication and collaboration skills, with a customer-first orientation. Industry Experience • Education technology and SaaS B2B experience preferred. Additional Requirements • Open to remote candidates, West coast preferred. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
This job posting was last updated on 9/12/2025