Akraya, Inc.

Compensation

Full Description

Primary Skills: Analytics-Expert, CRM-Advanced, AI/ML-Knowledgeable, Project Management-Intermediate, Creative Design-Basic. Contract Type: W2 Location: Mountain View, San Francisco, Los Angeles, San Diego () Duration: 6 to 12 Months Pay Range:$68 - $71 #LP Summary This role is pivotal in developing and executing innovative marketing campaigns aimed at driving adoption and active usage of our Quickbooks services for our Small Business customers using data-driven insights and marketing automation tools. The ideal candidate will craft advanced lifecycle strategies across multiple channels, applying analytics and AI/ML insights to enhance customer experiences and retention. Key Responsibilities • Develop and implement advanced lifecycle marketing strategies across email, SMS, push notifications, in-product messaging, and landing pages. • Utilize data-driven insights, predictive models, and segmentation techniques to maximize customer retention and enhance user experience. • Drive key strategies for attach, upgrade, retention, and trial conversion using optimization tactics and gamification best practices. • Manage detailed program schedules, stakeholder expectations, and cross-functional project communications to ensure successful campaign execution. • Design and conduct test plans, including A/B testing, to measure incremental lift and optimize customer growth, onboarding, trial conversion, and retention strategies. Must-Have Skills • Proficiency in analytics and segmentation techniques. • Strong command of CRM marketing channels and hands-on experience in at least one. • Ability to leverage project management software for organizing, tracking, and managing projects. About Akraya Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!