AgelessRx

Compensation

Full Description

About the role AgelessRx's Director, Growth Marketing is responsible for fostering a culture of data-driven, high-velocity experimentation and executing to drive significant growth. The Senior Director of Growth is responsible for identifying new growth opportunities and optimizing existing channels to ensure they are cost-effective and scalable. The Senior Director of Growth will lead and execute initiatives to scale marketing efforts with a focus on conversion, retention, and engagement. The ideal candidate will be highly analytical, consistently running experiments and judiciously allocating resources for optimal marketing ROI. What you'll do Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention. Set experiment “roadmap” and ensure that both experiments are run properly, and that the right conclusions are gleaned from them. Experiments include A/B tests, exploring different channels, pricing tests, among many others. Set up the process: people, the “lanes” and the systems. Put good channel managers in place, manage them, incentivize them, coach them, and reorganize them. Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI. Participate in the development and execution of the company's growth strategy by using data-driven decision-making techniques and through analysis of competitor data and industry trends. Develop a deep understanding of the company's audience and product, and work with the content team to communicate effectively with them. Identify and analyze current channels for reaching our current and potential audience (CRM, SEO, conversion rate optimization, social media, content marketing, etc.) and adjust growth strategies accordingly. Optimize marketing outcomes by focusing on resource efficiency, allocating resources strategically. Maximize return on capital invested. Work closely with the product and content teams to align growth initiatives with overall business goals and communicate growth strategies throughout the organization. Develop and implement KPI's aligned with growth goals and adjust them as necessary according to strategy performance. Qualifications Ability to lead a team and be a strategic leader as well as an invaluable individual contributor. Ability to manage stake-holders and collaborate with cross-functional teams: ops, product management, etc. Very analytical; preferably knowledge of Python, SQL, SAS or other analytics tools. Talent for translating numbers into an actionable story for business leaders. A track record of success in CAC and LTV optimization. Deep familiarity with Google, Google Analytics, Meta, and other major D2C channels. Good project manager skillset. Detail-oriented with the ability to push forward multiple, fast-moving pieces at once seamlessly. Curiosity and interest in the longevity space.