Aethir

Compensation

Full Description

About the Role Aethir is scaling category-defining AI infrastructure, and we need a full-stack Director of Marketing—a mini-CMO who can run demand gen while owning the broader marketing ecosystem: brand, content, events, PR/AR, website, social, and sales enablement. You’ll turn Aethir’s technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences. What you’ll doDemand Gen & Growth Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels. Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers. Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props. Brand, Comms & Content Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives. Lead PR/AR and light IR support—story development, agency coordination, and strategic placements. Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs. Events & Conferences Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC). Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline. Web, Digital & Social Own the website strategy, updates, conversion optimization, and experimentation. Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities. Sales Enablement Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging. Partner with Sales to maintain alignment on narratives and outbound motions. Partners & Ecosystems Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns. Support partner-sourced and co-sell opportunities through coordinated marketing efforts. Light Ops & Experimentation Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support). Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t. 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms). Experience in AI/ML infrastructure, cloud, data platforms, or developer tools. Proven ability to generate pipeline through integrated campaigns and high-impact events. Strong copywriting and storytelling skills for technical and executive audiences. Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus). Comfortable leading PR/AR efforts and maintaining brand consistency across channels. Strong multitasker who balances execution, creativity, and cross-functional collaboration. Nice to have Experience with developer and enterprise buyer audiences (CTO/CIO/VP Eng/Head of AI). Community/technical ecosystem experience (GitHub, Discord, forums). Light design/web skills (Webflow, Figma). Familiarity with tools across analytics, content, and event stacks. Hypergrowth Startup Environment Fantastic Career Progression Opportunities Work within a Global and Local Team Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.