Aeroflow Inc.

Compensation

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Aeroflow Health - SEO Content Manager - Urology - Remote Opportunity (EST/CST time zone preferred)Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We are a leader in the home medical equipment segment and are among the fastest-growing healthcare companies in the country. We are committed to providing an excellent employee experience as we grow.The OpportunityAeroflow is looking for a data-driven and creative SEO Content Manager to lead organic growth across Aeroflow Urology’s website and content ecosystem. This role will own SEO strategy, content optimization, and website performance to drive organic growth, lead generation, brand visibility, and patient education. The ideal candidate is equal parts strategist and executor — comfortable with technical SEO, content production, A/B testing, and performance analytics.Your Primary ResponsibilitiesSEO Leadership and Strategy: Lead the development of a comprehensive SEO, website, and content strategy for Aeroflow Urology in partnership with leadership, the Urology marketing team, and the external SEO agency to drive organic search performance, lead volume, education, and brand awareness.Editorial Calendar: Develop, prioritize, and manage an editorial calendar and roadmap in partnership with internal writers, coordinators, and the external SEO agency.Content Optimization: Optimize new and existing content for rankings, CTR, engagement, and conversions, ensuring on-page best practices (metadata, headers, schema, internal linking).SEO Trends: Stay on top of SEO and content trends, including AI applications, algorithm updates, and competitive shifts.Technical SEO:Conduct and oversee technical SEO audits to address crawlability, indexation, page speed, mobile usability, and site health.Partner with developers and UX/UI teams to implement technical SEO recommendations, such as optimizing site architecture, improving page load times, increasing domain authority and enhancing mobile usability.Ensure proper use of structured data, canonicalization, redirects, and internal linking strategies.Stay updated on algorithm changes and ensure our websites comply with the latest SEO best practices and Google updates.AB Testing:Lead A/B and multivariate testing initiatives for web pages and content, from ideation to execution, in partnership with the Sr. Website Coordinator.Collaborate with the performance marketing manager to ideate and execute A/B testing for paid media landing pages.Develop hypotheses with internal teams on content layout, messaging, calls-to-action, and user flow; define clear success metrics.Work with design, development, and research teams to implement and measure tests.SEO Reporting and Analytics:Track keyword rankings, organic traffic, conversion/lead, and engagement metrics to measure SEO impact and adjust strategies accordingly.Monitor site performance using Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Moz, and similar tools.Maintain LookerStudio reports with a fully scoped view of KPIs for SEO, content, and website efforts.Provide detailed performance reports to key stakeholders with actionable recommendations to improve SEO performance.Manage the external SEO agency and keep them informed of business goals, priorities, and needs.Manage the SEO & Editorial Team, including the content writer and senior website coordinator, providing guidance and training on advanced SEO and content techniques and tools.Partner with the broader Urology marketing team on campaigns, PR, link building, and other initiatives.Act as the SEO subject matter expert within the business unit and across the organization, guiding other marketing team members, leadership, and stakeholders on the importance of SEO.Other Responsibilities:Maintain knowledge of and comply with applicable laws, regulations, and policies.Compliance is a condition of employment and is part of job performance; maintain HIPAA/patient confidentiality.Regular and reliable attendance as assigned; other duties as needed.Skills for SuccessThe ideal SEO Content Manager will combine creative thinking, analytical problem-solving, and collaboration skills. Success in this position looks like:Strategic Mindset: Build and execute a long-term SEO content strategy aligned with business goals.Analytical Strength: Interpret data, identify trends, and make data-driven decisions.Content Expertise: Strong writing and editing abilities with keyword-optimized content.Technical Awareness: Understanding of site structure, technical SEO, and user experience impact on rankings.Collaboration: Works across teams to execute integrated strategies.Adaptability: Proactively respond to algorithm changes and industry trends.Project Management: Organized and able to manage multiple priorities and deadlines.Leadership & Mentorship: Experience guiding writers or junior team members toward high-quality content.Required Qualifications (Must-Have)Bachelor’s degree in Marketing, Communications, Journalism, or related field.5+ years of hands-on, SEO-focused content marketing experience.Proven track record of delivering successful SEO strategies that grow organic traffic, leads, and improve rankings.Strong writing and editing skills with attention to readability.Proficiency with SEO tools (SEMrush, Ahrefs, Moz, etc.).Experience with CMS platforms (Magento/Adobe Commerce, WordPress, HubSpot, or similar).Strong understanding of technical SEO fundamentals (site speed, crawlability, indexation, implementation).Experience conducting site audits, keyword research, and competitive analysis using industry-standard tools.Ability to lead SEO initiatives from conception to execution while collaborating across technical and non-technical teams.Excellent organizational and project management skills.Proven experience leading and developing a marketing team; strong teamwork attitude.Ability to work independently in a fully remote environment.Strong communication skills to articulate complex SEO strategies to diverse stakeholders.Strong analytical mindset with ability to translate SEO data into actionable recommendations.Experience with project management tools such as Jira, Trello, or Asana.Desired QualificationsExperience in healthcare, medical devices, or regulated industries.Understanding of patient acquisition funnels and SEO-driven healthcare lead generation.Track record of building repeatable SEO processes and scaling teams.Ability to adapt to Google algorithm changes quickly.Background in integrated digital marketing (SEO with paid, social, and email).What Aeroflow OffersCompetitive pay, health plans with FSA or HSA options, dental and vision insurance, optional life insurance, 401K with company match, 12 weeks of parental leave for birthing parent, 4 weeks for non-birthing parent, fertility stipends, free diapers, breast pump, paid holidays, PTO accrual from day one, employee assistance programs, and more.Aeroflow Health is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment based on protected characteristics as required by federal, state, or local laws.How to ApplyIf you’re looking for an opportunity with impact and growth potential, we want to hear from you!Expir y: IsExpired = false #J-18808-Ljbffr