Adobe

Compensation

Full Description

The Challenge As a Senior Global Integrated Campaigns Manager, you will play a key role in designing, executing, and optimizing global launches for Adobe’s Enterprise products and platforms. You will collaborate across teams to drive market awareness, demand generation, and pipeline growth for new launches. The ideal candidate is collaborative, analytical, a strategic thinker, go-getter and self-motivated. They have exceptional verbal and written communications, can drive strategy from data, lead through influence, and are strong project managers. Key Responsibilities Define campaign launch objectives, desired outcomes, and success metrics for each product launch. Assess the scope and requirements of each launch, recommending appropriate tactics and bill of materials to achieve impact. Develop campaign launch plans and tactics in partnership with the channel teams, ensuring alignment with strategic objectives and desired outcomes. Develop marketing plans for launches, incorporating region-specific considerations across Americas, EMEA, and JAPAC. Identify and define target audiences, messaging, and themes to achieve maximum campaign efficiency. Coordinate with program management, messaging, content teams, and agencies to deliver content and creative assets on schedule. Prepare briefs and requirements for channel teams to support digital and event activation plans. Build and maintain timelines for campaign activation, tracking key dates and deliverables. Collaborate with cross-functional teams (Web, Digital, Events, Sales, BDR, and Global Campaigns) to support cross-channel execution. Support localization strategies for international audiences. Track and report on campaign performance, analyzing results against key performance metrics and identifying optimization opportunities. Assist in transitioning launch tactics to evergreen campaigns. Deliverables Prepare marketing launch plans, including launch overview, objectives, outcomes, key drivers, messaging, content plans, regional considerations, channel activation, timelines, and measurement plans. Maintain launch calendar and timelines, including target audience, key moments, and regional activation plans. Develop channel strategy documentation with input from channel owners, detailing activation tactics, timelines, and anticipated impact. Build messaging and content strategy overviews for each launch, collaborating with messaging, product, and content teams. Establish regular performance reporting cadence, analyzing and summarizing campaign results. Contribute to business reviews when needed. Measures of Success Create the Future by effectively managing the execution of Adobe Enterprise product launches and integrated campaign plans. Own the Outcome by clearly communicating campaign strategy, objectives, tactics, and outcomes across the ecosystem. Raise the Bar by driving campaign performance through measurement, analysis, and reporting, identifying areas for improvement. Be Genuine as you collaborate with integrity, honesty, and respect for diversity, contributing to a positive and inclusive work environment. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150 In Washington, the pay range for this position is $154,800 - $224,250 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice Feb 23 2026 12:00 AM If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.