Adobe

Compensation

Full Description

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe’s App Store Optimization team leads the strategy and implementation of Adobe's global mobile user growth initiatives across the creative suite of products in Generative AI, Photo & Imaging, Video, and Design categories. This role manages and develops the strategic and creative roadmap for acquisition and engagement of users within the app stores ecosystem with the goal of continuously improving an app’s visibility, discoverability and conversion. We are looking for a data-driven, analytical, and growth-minded Senior Manager of ASO who will partner closely with Product Marketing, Product Management, Analytics, Paid Media teams, and agency partners delivering on scalable growth. These apps are 0-1 and growth-stage inside of an enterprise ecosystem passionate about long-term market leadership. Come Create the Future on the mobile team at Adobe! What you'll Do Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support. Lead app store strategies to reach and convert high-value, high-intent audiences through store updates, custom pages, and keyword & category optimization. Deliver global and regionalized creative strategies paired with app store marketing messaging to convert store traffic into downloads. Partner with Apple and Google to showcase marketing priorities and new feature releases to drive incrementality and reach new audiences. Build an A/B testing roadmap to develop findings and increase app store download conversion. Develop keyword strategies to improve discoverability and expand audience base Drive and continuously improve process and communications efficiency for the operational needs of ASO programs Own program budget and proactively support team with managing quarterly spend. Work in direct partnership with the Paid Media team to acquire targeted audiences and efficiently manage ASO efforts and organic growth. What you need to succeed BA/BS in marketing, communications, business administration or related field. 5+ years experience in digital marketing, mobile marketing, ASO, growth, or mobile product management within a B2C company. Possess a deep understanding of both paid and organic mobile marketing metrics - impressions, downloads, installs, conversion rates, CPM, CPI, CPA (or CPE), and retention. Strong understanding of App Store developer console data and capabilities, as well as other mobile reporting systems like Sensor Tower, AppTweak, and Branch, etc. Highly analytical and grounds decisions in data, backed by customer insights. Outstanding synthesis and communication skills; succinctly distills sophisticated concepts in verbal, written, and visual form. Proven success in fast-paced, sophisticated, dynamic, and highly cross-functional environments. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $151,800 - $219,750 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.