Adidas

Compensation

Full Description

Purpose: Support the development and implementation of integrated marketing campaigns for key US Sports initiatives across players, partners, moments and product campaigns. Key Accountabilities: • Support the US Sports Communications lead in the development and execution of key initiatives and campaigns with a focus on coordinating the final execution and delivery of advertising and digital media materials in partnership with internal and external agency partners • Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines, etc. • Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track • Coordinate campaign recaps and postmortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing • Track and reconcile all project budgets, estimates and invoices • Support and facilitate digital/retail activation toolkit development and deployment for Trade partners • Create and maintain presentation materials (PPT, images, videos, etc.) to support internal and external campaign updates and sell-in meetings • Build and maintain an archive of campaign and category creative tools and act as "go to" for the cross-functional team for sourcing those tools • Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs Key Relationships: • US Sports BU Leaders & NCAA Leadership • NAM Category Brand Communications Teams • adidas Local Markets • adidas Finance / Controlling • adidas Procurement • Creative Agencies / Freelancers • External Partners / Key Accounts Knowledge Skills and Abilities: • Passion for sports, familiarity/expertise with US Football/Baseball/Softball/Tennis/Volleyball a strong benefit • Understanding of consumer behavior, brand building, demand creation and campaign planning • Understanding of an ever-changing marketing landscape • Solid project management, process and organizational skills with a heightened attention to detail • Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines • Ability to exercise independent judgment and decision-making skills • Excellent verbal and written communication skills • Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook) Qualifications (Minimum required education and experience): • BA in marketing, advertising or related field required. • Minimum one (1) year of marketing-related experience • Digital and/or communications experience preferred • *At adidas we offer a hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week**