$100K - 140K a year
Lead external communications strategy focusing on PR, analyst relations, and influencer engagement to drive brand awareness and thought leadership.
5+ years in marketing or communications with strong PR/AR/media relations skills, ability to write impactful content, and experience with PR/AR tools; domain expertise in security/developer products is a plus.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is open to full-time telecommuters anywhere in Canada or continental US. ActiveState is seeking an outcomes-driven Senior Manager or highly experienced Individual Contributor to lead our external communications strategy. This role is the outward-facing steward of the ActiveState brand, focusing on Analysts, Press/Media, and Industry Influencers to drive awareness and thought leadership in the security, devops, and developer ecosystem. • Maintain a constant, keen awareness of the competitive landscape, market trends, and industry news to identify and proactively create opportunities for earned media coverage and analyst mindshare. • Serve as the primary point of contact for external communication partners, actively building and maintaining strong relationships with key industry analysts (AR), press/journalists (PR), and technical influencers. • Operate with a strong sense of urgency to capture market attention. Develop and deliver clear, compelling narratives and creative angles that connect market activity with ActiveState’s unique value proposition. • Own the soup-to-nuts strategy and execution for all PR and AR activities, including proactive outreach, managing inbound media requests, and coordinating product release and partnership announcements. • Develop and execute strategies to engage technical and industry influencers to drive authentic discussion and organic reach for ActiveState products and platforms. • Ensure a unified tone and voice, and that our brand messaging is consistently and accurately represented across all external media and analyst channels. • Collaborate with the Marketing team to report on contributions to awareness, mindshare, and pipeline, demonstrating the impact of external communications efforts. Qualifications • 5+ years of experience in marketing or communications, with a significant focus on Public Relations, Analyst Relations, or Media/Influencer relations. • A proven strong networker with a demonstrable desire and ability to build relationships and communicate effectively with people outside the company walls (e.g., press, influencers, analysts). • Possesses a "gets stuff done" attitude, operates with urgency, and is able to rapidly connect market events with internal ActiveState initiatives to seize opportunities. • Strong brand voice and exceptional ability to write quickly, creatively, and deliver high-quality, impactful content on deadline. • Ability to rapidly grasp and communicate complex technical concepts (security, developer products) to external non-technical and technical media/analyst audiences. • Firsthand experience with PR/AR management tools and managing a company-wide communications calendar is required. • Domain expertise in security and developer products is a significant plus. Benefits • Working for a stable and growing company that offers the environment and personal growth potential of a start-up as well as the stability of a successful business with established revenue. • The chance to grow and grow with a team. • The chance to collaborate with a smart, considerate, enthusiastic team of people. • The chance to work on a project that will change the work lives of developers and security professionals around the world, including your own! • Competitive salary and bonus plan. • Comprehensive benefits package and health/wellness credit program. • Unlimited PTO. • Ability to work from anywhere.
This job posting was last updated on 10/12/2025