ACC Home Remodeling

Compensation

Full Description

Director Of Performance Marketing - Home Improvement Lead Generation THE MISSION Build, manage, and scale a predictable, high-volume digital customer-acquisition system for ACC Home Remodeling. The initial focus will be developing and refining the system in a test market. Once proven, the successful model will be replicated across multiple ACC Home Remodeling markets throughout the United States. Our goal is not simply to generate inexpensive leads. We are looking to build a scalable acquisition engine that consistently produces qualified, issued in-home sales presentations at a profitable acquisition cost. Job Summary ACC Home Remodeling is seeking a hands-on Director of Performance Marketing to build, manage, and scale a predictable digital customer-acquisition engine across multiple U.S. markets. This is not a brand-awareness or social-media-management role. You will be accountable for measurable business outcomes from advertising spend through qualified lead, appointment, issued sales presentation, sale, and revenue. What You'll Do • Own and actively manage Meta/Facebook and Instagram lead-generation campaigns; manage Google Search where appropriate. • Develop direct-response offers, ad concepts, before-and-after creative, short-form video, lead forms, and conversion-focused landing pages. • Build qualification systems that improve lead quality and reduce wasted call-center effort. • Implement and maintain Meta Pixel, Conversions API, GA4, Google Tag Manager, and CRM/offline conversion tracking. • Measure the complete funnel: Lead -> Qualified Lead -> Appointment -> Issued Presentation -> Sale -> Revenue. • Work closely with ACC's scheduling/call-center team to improve speed-to-lead, contact rate, appointment-set rate, and issue rate. • Analyze performance daily, scale winning campaigns, and stop campaigns that fail to produce profitable downstream results. • Document successful acquisition strategies and replicate them systematically across additional ACC markets. • Manage agencies, designers, videographers, or freelancers when useful while maintaining ACC ownership of accounts, data, and creative assets. What We're Looking For • 5+ years of direct-response/performance marketing experience. • Deep hands-on experience inside Meta Ads Manager - not simply overseeing an outside agency. • Proven experience managing significant paid-media budgets; $50,000-$250,000+ per month strongly preferred. • Demonstrated success generating consumer leads for high-ticket products or services. • Ability to optimize beyond cost per lead toward appointments, issued opportunities, customer acquisition cost, and revenue. • Strong landing-page, lead-form, creative-testing, analytics, and attribution skills. • Experience connecting advertising platforms to CRM/offline conversion data. • Experience scaling a successful acquisition model across multiple cities or geographic markets Preferred Industry Experience Experience generating leads for cabinet refacing, replacement windows, bath remodeling, roofing, HVAC, solar, kitchen remodeling, or another high-ticket in-home sales business is strongly preferred. We want someone who understands that a lead is not the finish line. The goal is a qualified, issued sales opportunity that ultimately produces profitable revenue. Education & Certifications A bachelor's degree in marketing, advertising, business, analytics, or a related field is preferred but not required. Meta Blueprint and Google Ads certifications are desirable. Proven performance matters more than credentials. How Success Is Measured We do not define successful marketing by followers, impressions, clicks, or cheap leads. Your primary scorecard will be based on: • Qualified lead volume and quality • Cost per lead • Lead qualification rate • Appointment-set rate • Appointment issue rate • Cost per issued sales presentation • Customer acquisition cost • Sales closing rate • Revenue generated • Return on advertising spend • Ability to successfully scale winning campaigns into additional markets Compensation $110,000-$140,000 annual base salary, depending on experience, plus meaningful performance-based bonus opportunity. Performance compensation will be tied to acquisition efficiency, issued presentation volume, customer acquisition cost, revenue quality, and successful multi-market scaling. How to Apply Please submit your resume and, where possible, examples of campaigns you personally managed. Strong candidates should be prepared to discuss actual campaign economics, including monthly advertising spend, cost per lead, appointment conversion, cost per issued opportunity, customer acquisition cost, revenue generated, and what happened as campaigns were scaled. Finalists Should Be Prepared to Discuss How you would build a high-volume digital lead-generation system for a home-improvement company, measure performance through the entire sales funnel, and successfully replicate a winning strategy across multiple U.S. markets. ACC Home Remodeling is an equal opportunity employer Job Type: Full-time Pay: $110,000.00 - $140,000.00 per year Benefits: • Dental insurance • Employee discount • Health insurance • Paid time off • Vision insurance Application Question(s): • Do you have experience generating leads for cabinet refacing, replacement windows, bath remodeling, roofing, HVAC, solar, kitchen remodeling or another high-ticket in-home sales business? • Please list examples of campaigns you personally managed Education: • Bachelor's (Preferred) Experience: • Performance marketing: 1 year (Preferred) Work Location: Remote