$70K - 110K a year
Plan and execute regional and channel marketing programs, collaborate with sales and partners to drive pipeline growth, manage budgets and timelines, and track campaign performance.
4-7 years B2B marketing experience with at least 2 years in field/channel marketing, knowledge of cybersecurity industry preferred, event management skills, analytics experience, and willingness to travel.
Description: • Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the Southeast Region/POD. • Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies. • Localize and adapt corporate campaigns to ensure relevance for the SE market and alignment with business objectives. • Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact. • Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results. • Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and NE POD to meet bookings and revenue targets. Requirements: • 4-7 years of relevant B2B marketing experience in field, channel, or demand generation roles • Foundational knowledge of the cybersecurity industry and field/channel marketing functions • Experience organizing local, regional, and virtual events with the ability and willingness to roll up your sleeves and execute to get the job done • Metrics-driven marketer with analytics experience and a passion for proving results across the marketing and sales funnel • Minimum 2 years of B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry • Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline • Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams • Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment • Willingness to travel 10–15%, as needed Benefits: • At Abnormal AI, certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
This job posting was last updated on 9/8/2025