$80K - 120K a year
Build and manage media and influencer relationships, execute PR campaigns targeting Gen Z and parents, collaborate with social media, and handle media inquiries and crisis communication.
5+ years PR experience in luxury brands with proven media and influencer relations, expertise targeting Gen Z, and strong communication and organizational skills.
Base pay range$80,000.00/yr - $120,000.00/yrOur client, Luxury CPG Brand, is looking for a Public Relations Manager to join their team. This will be full time/direct hire and fully remote but you must be located in the Los Angeles area.The PR Manager will harness organic buzz and build a proactive PR program for the US & CA, coordinating with global PR and marketing teams while leveraging media and influencer contacts.ResponsibilitiesBuilding relationships with media and influencers for extensive product coverage.Executing PR campaigns targeting Gen Z and parents.Collaborating with social media to amplify PR efforts.Publicizing in-store activations and product launches.Creating press materials for media coverage.Managing relationships with brand partners and retailers.Handling media inquiries and crisis communication.Qualifications5+ years of PR experience in luxury brands.A proven media and influencer relations track record.Expertise in targeting Gen Z through PR campaigns.Excellent communication, organizational, and analytical abilities.A creative passion for the brand.Apply Today!Seniority levelMid-Senior levelEmployment typeFull-timeJob functionPublic RelationsIndustriesRetail Luxury Goods and Jewelry #J-18808-Ljbffr
This job posting was last updated on 10/10/2025