24 Seven Talent

Compensation

Full Description

Job Description Timing: mid/late January Duration: 2-3 days with potential for limited ongoing part-time support Hours per week: 15-20 total Location: Birmingham/Bloomfield Hills/Southfield area (hybrid onsite) Pay rate: $40-60/hr DOE One of our non-profit clients is looking for a freelance Paid Social Strategist to support their team on the optimization and analytics side of paid media – primarily Facebook/Instagram, maybe some LinkedIn. The freelance Paid Social Strategist will be focused on performance, tracking, and technical setup, not creative or content; and stepping in to help audit what the client is currently doing and where they can optimize their paid social spend to drive awareness and event registrations. Ideal Freelance Paid Social Strategist Candidates Will Have – Strong hands-on experience with Meta Ads Manager – Deep understanding of paid social analytics, attribution, and optimization – Experience setting up and managing event-based conversion tracking – Comfortable working in a consultative role alongside an internal team – Up-to-date on platform changes and best practices Nice To Have – GA4, CRM, or marketing automation integration experience – B2B or event-driven campaign experience Job Responsibilities – Audit our current paid social setup and campaign structure in Meta Ads Manager – Improve and/or implement conversion tracking, including tying paid social efforts to event registrations – Support or advise on Meta Pixel and Conversions API (CAPI) setup and troubleshooting – Make clear recommendations to improve campaign performance, attribution, and ROI – Help the team navigate ongoing changes to Meta’s tools and dashboards – Provide optimization guidance across FB/IG and LinkedIn Ads • Hybrid onsite for meetings/1:1 consultation • BYO computer