24 Seven Talent

Compensation

Full Description

Job Description Timing : Jan/Feb Duration: Ongoing Hours per week: 40+ Location: metro Detroit (fully onsite) Salary: DOE One of our home improvement services clients is looking for a Digital Experience Manager to join their internal team for an all-new full-time position reporting directly to the CMO and working closely with external vendors/agency partners. The Digital Experience Manager will own the brand’s end-to-end digital journey with a focus on high-converting, on-brand experiences across both website properties, CRM-driven communications, and supporting digital assets. The Digital Experience Manager must be able to combine web experience leadership, CRM and marketing automation execution, light front-end and design capabilities, and agency/vendor management to generate qualified appointments and sales for a fast-paced, performance-driven home improvement services business. Reporting to the CMO, this Digital Experience Manager will serve as the internal champion for digital performance – translating business goals into digital roadmaps, collaborating with agency partners, and using data and AI-enabled tools to continually improve traffic, conversion, and customer engagement. Ideal Digital Experience Manager Candidates Will Have – 5+ years of experience managing brand and/or lead-generation websites with measurable results. – Hands-on experience with website content management systems (WordPress or similar; experience or familiarity with headless CMS architectures a plus). – Proficiency in HTML and basic CSS for front-end tweaks and troubleshooting. – Strong understanding of SEO, CRO, and web analytics best practices. – Experience with Google Tag Manager, Google Analytics, and campaign tracking methodologies. – Solid understanding of CRM and marketing automation platforms (knowledge of Channel Automation, HubSpot, Klaviyo, Salesforce, or similar tools). – Comfort working with APIs and integrations between web, CRM, and reporting environments. – Proficiency with Power BI or similar BI/reporting tools, plus advanced MS Excel skills. – Graphic/design skills with tools such as Adobe Photoshop and Adobe Creative Suite. – Ability to interpret data quickly, prioritize initiatives, and execute in a fast-paced environment. – Clear communication skills across technical, creative, and business stakeholders. – Demonstrated experience managing agency partners and internal cross-functional teams. – Curiosity and openness to embedding AI into digital and customer experience workflows. Nice To Have – Experience with Invoca or other call tracking platforms. – Background in home services, home improvement, or other high-velocity lead generation businesses. – Proven track record scaling digital lead generation programs tied directly to sales outcomes. Who You Are – A proactive, self-starting digital leader who brings ideas and solutions, not just executes tasks. – Comfortable owning critical systems and experiences where uptime and performance directly impact revenue. – Hands-on enough to dig into analytics, tools, and code snippets, while also able to think strategically. – Driven by measurable impact (appointments, revenue, efficiency) and motivated by a “fill the plane” mentality to keep sales teams busy and successful. Job Responsibilities – Own day-to-day performance and optimization of brand websites in partnership with external agencies. – Drive lead generation and appointment-setting through UX, content, funnel optimization, and CRO testing. – Ensure websites align with brand standards, messaging, and campaign priorities. – Manage CMS and site operations (WordPress transitioning to headless), including landing pages, forms, uptime, speed, and tracking functionality. – Implement and oversee analytics and attribution (GTM, GA, call tracking, tracking URLs) to ensure accurate, actionable data. – Serve as owner of digital experiences integrated with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Klaviyo). – Partner with CRM vendors to build, optimize, and maintain campaigns, ensuring accurate lead routing, speed-to-lead, and reporting. – Leverage AI and automation to improve response times, nurture prospects, and re-engage past customers. – Collaborate with IT, vendors, and agencies on integrations, data flows, troubleshooting, and creative execution. – Manage digital, print, and sales enablement materials; support paid and organic social campaigns as needed. – Maintain and optimize online store content, promotions, and merchandising. – Oversee Google Business Profiles, local listings, and reputation management to ensure accuracy and improved ratings. – Build dashboards and reports (Power BI or similar) to track web, CRM, and campaign performance. – Analyze results by channel and segment; deliver insights and recommendations to leadership. – Use data to prioritize initiatives that drive appointments, revenue, and marketing efficiency. – Directly manage CRM-focused team member(s) and act as primary contact for key external vendors. – Proactively identify and present digital growth opportunities with clear rationale and execution plans. – Model company culture through ownership, urgency, and results-driven execution. Key Performance Indicators – Web traffic and conversion rate by channel – Appointment volume and qualified leads – Organic search performance and SEO rankings – Speed-to-lead and CRM responsiveness metrics – Gross and net sales from web and database-driven campaigns – Revenue from customers engaging with digital experiences • Fully onsite position (no remote or relocation offered) • Mon-Fri / 8m-5pm with occasional evening/weekend work as needed to meet deadlines or support key initiatives