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110 Visa U.S.A. Inc.

110 Visa U.S.A. Inc.

via Workday

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Senior Manager - Market Intelligence, Global SMB

Anywhere
Full-time
Posted 4/27/2026
Verified Source
Key Skills:
Market Intelligence
Consumer Insights
Strategic Leadership

Compensation

Salary Range

$169K - 271K a year

Responsibilities

Lead global SMB market intelligence and voice of customer initiatives to inform product, strategy, and sales.

Requirements

Requires 8+ years experience in market intelligence or related fields with leadership and strategic insight skills.

Full Description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description We are seeking a Senior Manager – Market Intelligence – Global SMB to join our team. This individual will champion for a unified-consistent view of the global SMB voice of the customer, providing insights that inform product development, strategy, and go-to-market sales initiatives (supporting beyond VCS). Additionally, this leader will oversee the global SMB research agenda in coordination with both global and regional teams. Key Responsibilities: SMB Voice of the Customer (VoC) Global VoC framework - Serve as the main authority on SMB needs and their top priorities. Collaborate with VCSs global and regional teams, as well as other business units (such as Visa Direct and Visa Government Solutions), to create a unified framework that combines all research initiatives, building a comprehensive SMB perspective on key trends, requirements, and solutions. Act as VoC advisor - Introduce the client viewpoint into executive forums that are typically driven by product or function, acting as a trusted advisor to senior leadership regarding client needs and experience-related decisions. Bring SMB needs into decision making processes - Strengthen the organizations capability for client-focused decision-making by providing teams with tools such as frameworks, dashboards, and playbooks to interpret and apply VoC insights effectively. Global Research Programs Research Strategy & Portfolio Ownership – Partner with Global and Regional teams to define global research investments, ensuring the research portfolio strategically supports key priorities and advances Visa 2030 objectives. Thought Leadership & Activation – Guarantee that research deliverables are scalable and impactful, including executive readouts, playbooks, narratives, sales enablement tools, product roadmaps, and external-facing thought leadership as appropriate. Vendor Scoping, Selection & Governance – Oversee the selection and management of research partners, manage methodologies, timelines, quality standards, and budget compliance. Serve as the primary point of accountability between internal stakeholders and external vendors. Market Competitive Intelligence Competitive Landscape Mapping – Take a programmatic approach to identify and monitor principal competitors and emerging industry participants, documenting competitor offerings, value propositions, pricing strategies, and go-to-market approaches. Actionable Intelligence Packaging – Create battlecards, tear sheets, competitor profiles, and executive summaries tailored for various stakeholders (Sales, Product, Leadership), emphasizing strategies to leverage strengths, address gaps, and respond effectively to competitor positioning. Ongoing Monitoring & Early Signals – Continuously observe macroeconomic trends, regulatory developments, and strategic alliances that influence the competitive environment. Deliver early alerts and forward-looking analyses, rather than solely retrospective assessments. Insight Validation in Collaboration with Internal Performance Insights – Work closely with the Performance Management Lead to evaluate findings, separate factual indicators from anecdotal observations, and assemble evidence-based narratives regarding factors influencing 2030 targets, outlining the recommended path forward. This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. Qualifications Basic Qualifications • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD Preferred Qualifications • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD. • 9 years or more of experience in market intelligence, strategy, research, product marketing, consulting, or analytics‑driven roles, with demonstrated progression into leadership roles – Bachelors degree required, MBA or equivalent advanced degree strongly preferred • Proven success acting as a thought partner to senior leadership, informing strategy, investment prioritization, and GTM decisions with evidence‑based insights • Demonstrated ability to translate business questions into structured research briefs and manage external consulting firms to high quality standards • Ability to conduct primary and secondary research expertise, including experience conducting interviews • Ability to interpret data and translate findings into strategic insights and actionable recommendations • Proven track record in coordinating strategic initiatives, excellent planning and organizational skills designing global business development activities. • Background in payments, financial services, B2B, or platform ecosystems (issuers, acquirers, fintechs, ISVs) • Experience presenting to and building relationships with senior management level audiences, both internally and externally • Demonstrated ability to lead through influence in a matrixed organization without direct authority • Must be self-motivated and comfortable with ambiguity • Preferred experience leading large‑scale, vendor‑executed research programs, including scoping, methodology oversight, synthesis, and executive activation U.S. Applicants Only The estimated salary range for this position is $169,100.00 to $ 270,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program. Work Hours Varies upon the needs of the department. Travel Requirements This position requires travel 5-10% of the time. Mental/Physical Requirements This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code. If you thrive on rapid growth and enjoy working alongside positive, driven teammates, you’ll feel right at home here. Help us to uplift everyone, everywhere. Whether you’re starting your career, pushing your capabilities or are a seasoned professional, learn how we can partner to reimagine the world. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide. Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career. Your journey starts here — discover how we hire Ready to take the next step? Learn more about life at Visa, explore our hiring process and get first-hand insights by hearing directly from our recruiters about what to expect. Apply with confidence today! Learn our recruiting process

This job posting was last updated on 4/30/2026

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