AI is reshaping the film industry, impacting jobs at every stage of production. From background actors to editors, many roles are being replaced or reduced as studios adopt AI tools for efficiency and cost savings. Here's what you need to know:
While AI offers new tools, human creativity and emotional intelligence remain irreplaceable. Professionals must learn AI tools, focus on storytelling, and adapt their skills to stay competitive in this changing landscape.
A recent study involving 300 industry leaders reveals that AI could impact 204,000 U.S. entertainment jobs within the next three years. Alarmingly, 75% of those surveyed acknowledged that AI has already led to job elimination, reduction, or consolidation in their business divisions. Entry-level roles appear to be the most vulnerable as AI continues to advance. Let’s break down how specific roles are being affected.
Background actors and extras are among the first to feel the effects of AI on film sets. Studios are now using AI-generated digital doubles and crowd simulations to create realistic background scenes, offering a cost-effective alternative to hiring human extras (SAG-AFTRA rate: $187/day). This shift has already been seen in productions like Captain America: Brave New World and Netflix's The Residence.
AI tools analyze extensive datasets of human movements and facial expressions to produce lifelike digital characters seamlessly integrated into scenes. Directors can even modify crowd dynamics in real time or adjust the number of extras during post-production, creating flexible, dynamic backgrounds that would otherwise be expensive and time-consuming to achieve with human performers.
Screenwriters are increasingly competing with AI systems capable of brainstorming ideas, refining dialogue, and even generating entire scripts based on patterns and data. While AI-generated scripts often lack the emotional depth and nuanced storytelling that human writers bring to the table, studios operating under tight budgets may still turn to these tools. This trend reflects the growing reliance on AI for creative tasks, even in areas traditionally dominated by human ingenuity.
Post-production roles are particularly susceptible to automation. Over 80% of early AI adopters in the entertainment industry already use the technology for tasks like 3-D modeling, environment design, voice cloning, and compositing. Sound professionals are especially at risk, with more than half of survey respondents predicting that sound designers could be displaced within three years. Additionally, about a third foresee similar displacement for sound editors, re-recording mixers, and broadcast audio technicians by 2026.
"I was really surprised at the 3-D modeling being so high", says Nicole Hendrix, co-founder of the Concept Art Association.
AI tools are now capable of handling tasks like color grading, sound design, and even basic editing, which previously required specialized skills. Visual effects work is also being transformed, as AI can produce realistic effects, environments, and characters faster and more affordably than traditional methods. This shift marks a pivotal moment in how post-production workflows are managed.
Voice actors are facing significant challenges with the rise of AI voice synthesis and cloning. For example, in the film Emilia Pérez, Respeecher technology was used to enhance a lead character's vocal range, while in The Brutalist, AI refined the Hungarian accents of Adrien Brody and Felicity Jones.
AI’s ability to generate voices in multiple languages, adjust lip-sync automatically, and handle basic translation tasks poses a threat to both voice actors and localization specialists. These advancements are raising concerns about the future demand for human talent in these fields.
AI is also transforming behind-the-scenes roles like administrative and legal support. Tasks such as contract drafting, legal document review, and production management are increasingly handled by AI systems. These tools streamline pre-production processes, including scheduling and budget management, potentially reducing the need for production assistants, legal coordinators, and other administrative staff. By 2026, a third of respondents predict that over 20% of entertainment industry jobs - approximately 118,500 positions - will be eliminated.
"There's still some apprehension around AI because of copyright issues. It could be a legal morass, and a savvy legal department may not want to open that can of worms", says Sam Tung, a member of the Animation Guild's AI task force.
Despite these concerns, studios are adopting AI-driven solutions to cut costs and improve efficiency. As these technologies reshape the industry, entertainment professionals may need to develop new skills and adapt to stay relevant.
AI is transforming every step of the filmmaking process, from initial planning to the final cut. By integrating AI tools into workflows, filmmakers are redefining traditional roles and streamlining various stages of production.
The pre-production phase has seen a dramatic shift as AI takes over tasks that once demanded large teams. For example, AI tools can now analyze screenplays for pacing, character development, and plot consistency, lightening the load for script readers and development executives. Emily Thompson shared that AI tools have even helped her brainstorm ideas and overcome writer's block.
Casting has also entered a new era. AI-powered platforms match actors to roles by analyzing factors like appearance, skills, and previous performances. Casting director Sarah Martinez, who worked on "The Hidden Path", explained how deepfake technology allowed her team to visualize different casting options without relying solely on traditional auditions.
Location scouting has been revolutionized as well. AI tools now provide virtual scouting through high-resolution images and 3D mapping. For instance, the creators of "War for the Planet of the Apes" used AI to find Canadian wilderness locations that resembled a post-apocalyptic world. Similarly, the team behind "Mountain Echoes" used DroneDeploy to evaluate terrain and accessibility, cutting down on site visits. David Kim, location manager for "Urban Legends", highlighted the advantages:
"AI-driven location analysis helps us foresee potential challenges, like weather disruptions or logistical hurdles. This proactive approach ensures that we select locations that align perfectly with our filming schedule and needs."
These advancements in pre-production naturally set the stage for AI's growing role on film sets.
AI is significantly reshaping what happens on set. Automated camera systems now monitor lighting, angles, and performances in real time, giving directors instant feedback. Virtual sets, powered by real-time rendering, allow filmmakers to create intricate digital environments without the need for physical construction. For example, in "The Lion King", AI was used to build virtual landscapes, while machine learning predicted how digital animals would interact with physical elements.
Facial recognition and performance capture technologies are also becoming staples on set. AI can generate synthetic footage that mirrors real performances with precision. Many studios are adopting hybrid pipelines that combine AI-generated animation, visual effects, and live-action footage. Interestingly, nearly 70% of AI studios now operate with teams of just five or fewer people, making world-building capabilities accessible to smaller creators.
Elizabeth Strickler, director of media entrepreneurship and innovation programs at Georgia State's Creative Media Industries Institute, remarked:
"AI can enhance storytelling by personalizing content, reaching broader audiences, creating evergreen content and inventing new art forms."
As AI continues to evolve on set, its influence becomes even more pronounced in post-production.
Post-production has arguably been the most impacted by AI. Advanced editing tools now analyze footage, suggest edits, and automate significant portions of the editing process, cutting editing time in half. A great example is "The Mandalorian", where AI-powered rotoscoping sped up production by 90%, allowing the team to focus on more creative aspects. Chris LeDoux, co-founder of Crafty Ape, reflected on this shift:
"AI tools drastically accelerate workflows when integrated into the VFX pipeline."
AI also plays a critical role in character animation and facial effects. Disney used AI to map real actor expressions onto digital characters for "Monsters University", while Digital Domain employed machine learning to transform the lead actor’s face into Thanos in "Avengers: Infinity War".
Beyond visuals, AI is enhancing sound design, audio processing, and color grading. It can automate tasks like noise reduction, syncing audio to video, and applying consistent color corrections. The demand for AI-driven visual effects is expected to grow by 25% annually through 2030, potentially reaching $712 million. By automating technical tasks, AI enables filmmakers to focus more on artistic vision and storytelling.
Film professionals can excel in their careers by using AI as a tool to improve their skills and open up new creative possibilities.
Many in the film industry are already integrating AI tools into their daily workflows. For instance, video editors benefit from advanced features in Adobe Premiere Pro and After Effects, both powered by Adobe Sensei. These tools offer capabilities like auto reframe, scene edit detection, and Rotobrush 2. Similarly, DaVinci Resolve's Neural Engine includes features such as face detection, smart reframing, speed warp retiming, and object removal. Other tools like HeyEddie.ai assist with rough cuts and interview editing, while Descript enables editing directly from transcripts and even offers AI voice cloning.
Here's a real-world example: In June 2025, Craig Marshall, a Lightworks Pro NLE user, used Topaz Video AI to upscale HD footage to 4K for a YouTube music video. Meanwhile, colorists can take advantage of AI-driven color grading tools like Colourlab AI, which streamline the grading process. The key is finding tools that integrate smoothly with your existing workflow.
"The future of editing isn't machine-made. It's machine-assisted, and it's already here."
While mastering these tools can sharpen your technical skills, success in filmmaking also relies heavily on creative vision and collaboration.
AI can handle a lot of technical tasks, but it can't replace human creativity or emotional intelligence. As Director and Producer Bas Goossens puts it:
"This shift amplifies the need for a clear creative vision. Having a deep, grounded understanding of your craft - technically, creatively, and theoretically - will be even more essential to stay relevant. You have to know exactly what you want an image to look like, and crucially, why."
Bob Shaye, the founder of New Line Cinema, emphasizes the human touch in storytelling:
"AI might give you 10,000 variations of a script, but only a human knows how to make the audience cry at the right moment."
Similarly, video creator Marlon Torres shares his perspective:
"The soul of the story - the choices in pacing, mood, framing, and emotion - that's still 100% me. The prompts, the visual references, the hours of coaxing and tweaking until it felt right… that's the artistry. AI didn't replace me. It simply gave me a new brush to paint with."
Jane Rosenthal, co-founder and CEO of Tribeca Enterprises, encourages film workers to approach AI with an open mind:
"Adopt the mentality of a pioneer as you navigate AI's evolving role and embrace change, don't fight it, be curious!"
The most successful film professionals use AI to handle repetitive tasks or spark initial ideas, but they rely on their own creativity to transform those ideas into something extraordinary.
In addition to honing technical and creative skills, managing your career strategically is crucial in today’s fast-changing film industry. Modern job platforms powered by AI can help professionals identify new opportunities and plan for growth. These platforms analyze your skills, interests, and values to recommend career paths and highlight emerging roles or hiring trends.
One example is JobLogr, a platform tailored for film professionals. It offers AI-powered tools like automated job searches that match your evolving skill set, resume analysis to highlight your expertise in both traditional filmmaking and AI, and tools to optimize applications for applicant tracking systems and AI-screened interviews. A standout feature is its ability to analyze job descriptions to pinpoint the skills and keywords employers are looking for.
Additional features like cover letter generation and interview preparation make it easier to refine your job search. With a 7-day free trial and a money-back guarantee, JobLogr offers a low-risk way to enhance your career strategy. However, it’s important to use AI-generated outputs as starting points - always refine them with your own industry knowledge to create personalized, compelling applications.
AI is reshaping the way films are made, bringing both challenges and opportunities for those in the industry who are willing to evolve.
Across all stages of film production, AI is changing how tasks are approached. While automation might shift some traditional roles, the essence of filmmaking - creative storytelling and technical mastery - remains firmly in human hands. Success in this evolving landscape depends on ongoing learning, expanding skill sets, and thoughtfully integrating new technologies into workflows.
As mentioned earlier, AI can amplify storytelling by providing new tools and possibilities, but it also demands that professionals sharpen their technical knowledge and nurture skills rooted in human creativity, intuition, and collaboration. Gaurav Sharma, CEO of Attrock, captures this sentiment well:
"Instead of seeing AI as a threat, the film industry should embrace it as an excellent assistant to reach new levels of excellence."
Armed with this perspective, filmmakers must chart their course in an industry increasingly shaped by AI.
The path forward in filmmaking lies in striking a balance between human ingenuity and technological innovation. David Hanson, creator of the Sophia robot, highlights this dynamic:
"These technologies cannot replace human inventiveness, they can enhance our creativity in remarkable ways."
To navigate these changes, professionals need a well-rounded approach. This includes mastering AI tools, fostering an environment of experimentation, and participating in conversations about the ethical use of AI. As Elizabeth Strickler points out:
"I think we will eventually find a balance, but it might take a while because things are evolving rapidly and causing confusion."
With global AI spending in the film industry projected to hit $886 million in 2024 and 70% of major companies already adopting AI, adapting isn't optional - it’s a necessity. Tools like JobLogr can simplify this transition by offering AI-driven solutions for career development and job searches, helping professionals stay ahead in this rapidly changing field.
In an AI-powered film industry, professionals can maintain their edge by sharpening both their creative and technical abilities. While AI excels at automating tasks like editing, scriptwriting, and crafting visual effects, the human touch - skills like storytelling, emotional nuance, and pioneering visual artistry - remains irreplaceable.
Staying ahead also means getting comfortable with new AI tools and keeping up with technological advancements. By blending technical know-how with creativity and emotional insight, key roles such as directing, acting, and conceptual development can continue to flourish. A commitment to lifelong learning and adaptability will be crucial for navigating this ever-changing industry.
AI's expanding role in the film industry brings up some tricky ethical questions. For example, AI-driven editing has the power to shape audience emotions in ways that might blur the line between genuine storytelling and artificial manipulation. This raises concerns about whether films are staying true to their creative roots or leaning too heavily on algorithms to influence viewers.
Another big issue is bias and representation. If AI systems aren't carefully managed, they might unintentionally reinforce harmful stereotypes or overlook diverse perspectives, leaving certain voices out of the picture entirely.
Then there's the matter of authorship and originality. With AI generating content, it becomes harder to pinpoint who truly "owns" a creative work. On top of that, there's the risk of intellectual property disputes and the rise of synthetic performances, which could sideline performers' rights and even bypass their consent.
All of this underscores the urgent need for solid ethical guidelines and accountability measures. If used thoughtfully, AI can be a powerful tool in filmmaking - but it must be handled with care to ensure fairness and respect for everyone involved.
AI is making waves in the film industry, reshaping how certain roles are performed and putting some jobs at higher risk of automation. Positions like sound engineers, voice actors, and concept artists are among those most affected. Entry-level roles in visual effects and post-production, such as 3D modeling, character and environment design, and foreign-language dubbing, are also feeling the impact.
The reason? These jobs often involve repetitive or highly technical tasks that AI can handle more quickly and efficiently. For professionals in these areas, the key to staying relevant is to hone creative, strategic, and distinctly human skills that work alongside AI rather than compete with it.