Robert Half

Compensation

Full Description

<p>We are seeking a dynamic and experienced Marketing Manager to join our client in the B2B Software industry- 3-4 days per week in the office. Candidate must have B2B software industry experience. This role is ideal for a results-oriented professional with a passion for B2B marketing, lead generation, and campaign management.</p><p><br></p><p>Responsibilities:</p><ul><li> Contribute to the creation and execution of quarterly and annual marketing plans, including innovative campaigns designed to generate marketing-qualified leads (MQLs)</li><li>Implement strategic marketing plans targeting key accounts and contacts through email campaigns, social media, webinars, content marketing, account-based marketing (ABM), and more</li><li>Work closely with Sales, Support, Product Management, and other departments to align marketing efforts with organizational goals</li><li>Lead the development, execution, and optimization of marketing campaigns, ensuring consistency in messaging across all channels and materials</li><li>Manage logistics and execution for conferences and trade shows, ensuring all assets and timelines are aligned for successful participation</li></ul><p><br></p><p><br></p>