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Pinterest

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Lead Product Marketing Manager, App Advertising

Anywhere
full-time
Posted 7/8/2025
Direct Apply
Key Skills:
Product marketing
Go-to-market strategy
App advertising
Market research
Competitive analysis
Cross-functional collaboration
Messaging and positioning
Sales enablement
Data-driven decision making

Compensation

Salary Range

$142K - 291K a year

Responsibilities

Develop and execute go-to-market strategies, create product messaging and positioning, conduct market research, collaborate with sales and product teams, and drive product launches and adoption.

Requirements

7+ years in product marketing focused on app advertising or measurement, expertise in go-to-market strategies, strong communication skills, and ability to work cross-functionally.

Full Description

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. We are seeking a passionate and experienced Lead Product Marketing Manager to drive the creation, growth, and success of our app advertising business at Pinterest. You'll collaborate closely with product, sales, and marketing teams to develop compelling narratives, go-to-market strategies, and drive adoption of our app advertising solutions. You'll be a key contributor to shaping the future of app advertising on Pinterest. What you'll do: Develop and execute go-to-market strategies for new and existing app advertising products. Create compelling product positioning, messaging, and value propositions that resonate with advertisers. Conduct market research and competitive analysis to identify trends and opportunities in the app advertising space. Collaborate with sales teams to develop sales enablement materials and training. Assessing the capabilities and value proposition of our app advertising solutions through strategic, qualitative, and quantitative analysis Work with product teams to translate product roadmaps into effective marketing plans. Drive product launches and feature adoption through impactful campaigns and communications. Represent the voice of the customer, providing insights to product and engineering teams. What we’re looking for: 7+ years of experience in product marketing, with a focus on app advertising or app measurement. Expertise in developing and executing go-to-market strategies for B2B or advertising products. Strong understanding of the app advertising ecosystem and its key players. Proven ability to create compelling product messaging and positioning. Experience working cross-functionally with product, sales, and marketing teams. Excellent communication, presentation, and writing skills. Bachelor’s degree in marketing, business, or equivalent experience. Data-driven approach to decision-making and performance measurement. Relocation Statement: This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. This role will need to be in the office for in-person collaboration1-2 times/quarter, and therefore can be situated anywhere in the country near a Pinterest office. #LI-REMOTE #LI-JB2 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $141,502—$291,328 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.

This job posting was last updated on 7/8/2025

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