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Mammoth Brands

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Senior Growth Marketing Manager (Lume)

Anywhere
full-time
Posted 8/6/2025
Direct Apply
Key Skills:
Performance Marketing
Digital Acquisition
Team Management
Analytical Skills
Cross-Functional Collaboration
Strategic Thinking
Customer Insights
Advertising Strategies
Budget Management
Data Analysis
Growth Strategy
Campaign Execution
Conversion Optimization
Experimentation
Social Media Marketing
Search Marketing
E-commerce

Compensation

Salary Range

$136K - 160K a year

Responsibilities

Lead and scale digital performance efforts for Lume, owning the strategy for digital acquisition channels. Manage a team of marketers to identify and unlock new growth opportunities while executing advertising strategies.

Requirements

Candidates should have over 5 years of experience in performance marketing roles, particularly in high-growth, DTC-driven organizations. Strong analytical skills and experience in managing teams and budgets are essential.

Full Description

About Mammoth Brands Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, and Mando. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. About the Role Lume is seeking a Senior Growth Marketing Manager to lead and scale up our digital performance efforts. In this role, you will own the strategy for digital acquisition channels, develop the vision and roadmap to drive profitable growth, and leverage analytics to inform your execution plans. You will lead a team of marketers and work cross-functionally to identify and unlock new growth opportunities. Important: This is a hands-on role! In this role, you'll be expected to be both an inspiring people manager that leads a high-performing digital team, as well as a talented individual contributor that creates and executes advertising strategies and goes deep into the weeds of digital programs. What you will accomplish: Strategic Leadership Own and evolve the overarching digital marketing strategy to drive customer acquisition, conversion, and retention across all channels. Lead planning and execution of full-funnel campaigns, setting budgets, KPIs, and OKRs across digital platforms. Be the strategic brain behind our DTC deal strategy, determining positioning, offer cadence, and promotion sequencing. Develop long-term performance roadmaps in collaboration with Creative, Brand, and Product teams. Team Management & Development Manage and mentor a team of channel managers who own: TikTok Shops, Meta, and Google (Search, Shopping, YouTube, etc.) Serve as a player-coach: unblock and guide team members, while providing autonomy and developmental opportunities. Set clear goals and provide regular coaching, feedback, and support. Channel Ownership & Execution Personally lead and oversee strategy for Meta, driving performance and improving efficiency and scale. Drive landing page strategy, optimizing for conversion and collaboration with Product and CRO partners. Guide tactical execution and troubleshoot issues across channels, especially in fast-moving or untested areas. Design and run structured experiments to test new platforms or approaches. This should describe you: 5+ years in Performance Marketing roles at high-growth, DTC-driven organizations Strong understanding of the Growth landscape, with expertise in at least 2 of: Display, Facebook, TikTok, Search, and YouTube. Experience managing teams with a track record of helping them grow in their roles Experience setting growth goals, managing a budget, building forecasts, and delivering against monthly CPA, LTV, conversion targets Highly analytical, with a proven ability to mine data for opportunities and actionable insights that are not readily apparent. A strong communicator and effective cross-functional collaborator Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself. Strategic, can get inside the mind of the customer, and translate quantitative and qualitative data and insights into intelligent marketing strategies. Deep knowledge of ad and website performance reporting and analytics platforms, such as Google AdWords, Facebook Ads Manager, Google Analytics, Looker. Benefits and perks Medical, dental, and vision coverage 401k match Equity in Mammoth Brands Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands We can’t quantify all of the intangible things we think you’ll love about working at Harry’s Inc, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $135,720-$160,000 (Tier 3). The final compensation offer will ultimately be based on several considerations, such as the candidate’s location, skill level and experience. For candidates located outside of the target geographic area, base salary hiring ranges will be adjusted accordingly. This role is primarily hiring candidates in our Tier 3 geographic areas. Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA Tier 1: NYC Metro Area Tier 2: Boston, D.C., & Seattle Tier 3: All other eligible US cities Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

This job posting was last updated on 8/7/2025

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