$120K - 160K a year
Develop and execute go-to-market strategies for industrial verticals, create targeted messaging and campaigns, collaborate cross-functionally, represent the company externally, and provide market insights to product teams.
8+ years in B2B enterprise software marketing or sales, 3+ years leading vertical marketing initiatives, strong storytelling and messaging skills for technical and executive audiences, deep understanding of smart industry ecosystems, and experience with platforms like HubSpot and Salesforce.
This position is posted by Jobgether on behalf of HiveMQ. We are currently looking for a Director of Industry Marketing in the United States. Join a fast-growing SaaS company on the forefront of industrial digital transformation. As Director of Industry Marketing, you’ll shape the voice and go-to-market strategy for key verticals such as manufacturing, energy, automotive, and transportation. In this high-impact role, you’ll work cross-functionally with sales, product marketing, and demand generation to craft targeted messaging and campaigns that resonate with technical and executive stakeholders. Your expertise will drive market visibility, sales pipeline, and customer engagement in industries undergoing rapid transformation through IoT and data-driven innovation. Accountabilities: Develop and execute go-to-market strategies for core verticals like smart manufacturing, energy, and automotive. Create compelling messaging and value propositions tailored to technical and executive personas in industry sectors. Collaborate with sales and demand generation to build campaigns that drive awareness and generate qualified pipeline. Represent the company as a subject matter expert and speaker at key industry events and webinars. Create and manage industry-specific content such as whitepapers, solution briefs, and case studies. Build and deliver vertical playbooks, sales enablement tools, and business value assessments. Provide feedback to product teams based on market insights and evolving customer needs. Leverage industry trends and competitive intelligence to influence positioning and strategic direction. 8+ years of experience in B2B enterprise software marketing or sales, ideally within the industrial or IoT space. 3+ years of hands-on experience leading vertical or industry-focused marketing initiatives. Strong storytelling, writing, and messaging skills tailored to complex technical and executive audiences. Deep understanding of smart industry ecosystems, including industrial software, hardware, and services. Proven track record of building successful campaigns that drive measurable pipeline and sales results. Public speaking and/or strong social media presence, with comfort representing the brand externally. Ability to thrive in a fast-paced, high-growth SaaS environment and lead cross-functional initiatives. Experience using platforms such as HubSpot and Salesforce for buyer journey orchestration. Competitive compensation package. Flexible, remote-first work environment. Global team with offices and collaboration across multiple regions. Comprehensive healthcare coverage and paid time off. Opportunities to participate in high-visibility projects and industry events. Continuous learning culture and professional growth support. Inclusive, mission-driven company culture focused on innovation and impact. Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly. 🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements. 📊 It compares your profile to the job’s core requirements and past success factors to determine your match score. 🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role. 🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed. The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team. Thank you for your interest! #LI-CL1
This job posting was last updated on 6/18/2025