Wild Nectar Collection

Compensation

Full Description

What if your marketing genius could help shift the travel industry toward a more sustainable future? At Wild Nectar, we curate immersive journeys for discerning adventurers (50–75+) who care deeply about the planet. Travel accounts for 8% of global carbon emissions, we’re here to change that by offering sustainability-forward trips that are just as meaningful as they are luxe. We’ve just redesigned our digital platform and are seeing growth that’s already outpacing projections. But the landscape is shifting fast. AI is flooding traditional digital ad channels. Brands that win now aren’t louder; they’re smarter, more human, and bolder. We’re seeking a VP of Marketing to define the future of travel storytelling in an ever more conscious and climate-aware era. This role isn’t about impressions; it’s about impact. We’re here to build a movement. About Wild Nectar Wild Nectar Collection is a boutique luxury travel company offering transformative journeys rooted in Earth’s wild places, rich cultural traditions, and holistic well-being. We serve an affluent, globally minded audience with a deep commitment to sustainability. Our proprietary NectaMark™ Eco Score guides travelers toward more sustainable, values-aligned choices by evaluating the environmental practices of each operator. With a beautifully redesigned site, a growing catalog of immersive journeys, and early investor momentum, this VP of Marketing role offers a rare opportunity to shape a brand with both purpose and potential. Why This Role Matters Own the Brand – From strategy to execution, you’ll define how Wild Nectar speaks, looks, and grows across every touchpoint. Lead with Boldness – This isn’t about chasing clicks. It’s about building community and original, unforgettable campaigns that drive true engagement. Fuel Real Growth – Demand is rising. Investor interest is real. You’ll help scale a brand that’s already outperforming expectations. Build with Purpose – Your work will move more than metrics—it will help shift luxury travel toward a more sustainable future. Work with Visionaries – Join a passionate, values-driven team with grit and entrepreneurial spirit. Grow your Stake – 3% equity with 15–18x exit potential in 5–6 years. Key Responsibilities • Fill the Luxury Funnel: Design and manually implement the acquisition strategy to drive qualified leads, blending paid performance marketing with organic storytelling. • Execute Paid Media: Act as the internal media buyer. You are responsible for account setup, daily optimization, and creative testing without agency support. • Technical CRM Management: Build and manage complex Salesforce Marketing Cloud flows (Email Studio, Journey Builder) that convert passive interest into bookings. • Content Creation & Copywriting: Write high-converting copy and use creative tools to produce campaign assets that inspire action and build trust. • Manage & Mentor: Direct a lean creative team (internal/freelance) while rolling up your sleeves to fill production gaps yourself. • Experimentation: Test and validate new channels rapidly—from digital ads to guerrilla PR stunts and partnerships. • Investor Meetings: Collaborate with founder on pitches, investor materials, and high-stakes moments • Media Relations: Leverage or build direct relationships with editors and writers to keep our brand top-of-mind in the luxury travel press. • Performance-Driven Partnerships: Vet and onboard influencers who align with our sustainability mission, managing the day-to-day communication to ensure their content fills our sales funnel. What You Bring • Strategist with a Practitioner’s Hands: 8–12+ years of experience, ideally in luxury travel. You can present a quarterly strategy to the board in the morning and launch a new campaign in the afternoon. • Solo Media Management: Proven ability to manage a paid media budget and execute buys in-house without an agency. You are comfortable running A/B tests and optimizing creative performance on a daily basis. • Technical Execution in SFMC: Advanced proficiency in Salesforce Marketing Cloud (3-5 years). You will be responsible for manually building complex journeys, automations, and personalized email logic. • Creator-Level Production Skills: You are fluent in the modern content stack. You use AI, Canva/Adobe, and CMS tools to build landing pages and ad creative yourself. "Copy and Design instincts" aren't enough—you need the ability to ship the work. • Performance-Driven Storytelling: You have built luxury campaigns that drive measurable revenue, blending high-end brand narratives with direct-response triggers. • Strong design and copy instincts • Passion for sustainability, cultural intelligence, and out-of-the-box thinking • Proactive, decisive, and fun to work with! Our core values are: Curiosity, Commitment, and Celebration! Come have a blast with us! Compensation & Equity -Pre-Funding: $500/month stipend for ~20 hours/month, plus an active role in investor pitches. (This role is best suited for someone with an alternate income source during the pre-funding phase.) -Post-Funding: $125,000 salary + 3% equity - Equity Target: 15–18x return potential with a 5–6-year exit horizon This Role Is For You If… • You dream of building a mission-driven brand with lasting cultural impact • You see marketing as art, science, and connection • You’re ready to break rules and invent new ones • You believe travel opens minds and hearts • You’re done with jobs that don’t matter. This is your chance to create your opus. Let’s redefine travel together. Build the brand. Tell the story. Respect the planet. 🌐 https://www.wildnectarcollection.com