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Job title: Senior Product Manager, HCP Oxervate Marketing Company: Dompé Job description: Ciao! At Dompé, our success is rooted in our team and our history. We are a private, rapidly growing global biopharmaceutical company. Founded in Milan, Italy, we have a 165-year legacy of medical innovation. Dompé's rich history has greatly influenced its priorities today: to innovate for the benefit of patients facing both everyday wellness needs and rare conditions. Dompé operates in two strategic areas in select markets around the world: Primary Care, which includes prescription and over-the-counter products; and Biotechnology and Rare Disease, which recently expanded into the United States. Today Dompé has 800 employees worldwide and we are excited to be rapidly scaling in the United States. Our R&D hub is currently based in Boston, and the commercial organization is housed in the San Francisco Bay Area. YOUR ROLE AT DOMPÉ The Senior Product Manager of HCP Oxervate® (cenegermin, 20 mcg/mL) Marketing reports to the Associate Director, Oxervate Brand Marketing and will be a member of the U.S. commercial organization supporting Dompé's breakthrough therapy, Oxervate, for patients suffering from neurotrophic keratitis (NK), a rare and progressive eye disease. Approved in August 2018, Oxervate is the first-ever topical biologic medication approved in ophthalmology and the first treatment indicated for NK. Oxervate is also the first-ever application of a human nerve growth factor as drug or treatment. The Senior Product Manager (SPM) of HCP Oxervate marketing will help drive the company's efforts to educate eye care professionals on Oxervate. Based on the severity of the disease, a patient with NK may be treated by an Optometrist, Comprehensive Ophthalmologist, or Cornea Specialist. This individual will lead the development, implementation, and monitoring of marketing initiatives targeted at these HCP types which span personal promotion, non-personal promotion (NPP), digital, and print initiatives. The ideal candidate will be energized by working with a cross functional team and will be self-motivated and excited about the opportunity to shape the trajectory of a growing biotech company developing innovative products to improve the lives of patients. The core responsibilities of SPM of HCP Oxervate Marketing include: • Drive the execution of Oxervate branded campaign efforts to all targeted HCPs. Work with multiple internal teams and Opinion Leaders to understand educational needs related to Oxervate and evolve the existing assets and resources accordingly. Enhance and implement media plans and partner with digital marketing agencies to execute multi-channel tactical plans to ensure the brand reaches expanded targeted audiences. • Create and evolve resources to address HCP needs via personal and NPP efforts. Identify educational and brand opportunities among HCPs through market research, gaining insights from Field Marketing, Sales, and Opinion Leaders, and leveraging data available from the Market Access team. Develop programs and resources to address these education needs. • Lead digital marketing efforts for Oxervate HCP Marketing. Drive the multi-channel digital approach to maximize reach of the Oxervate brand including paid and organic search, programmatic and endemic media, and email campaigns. Lead marketing efforts and digital agency relationship for evolution of the website and social media strategy. Support the digital marketing funnel strategy development and implementation. • Create and manage KPIs and metrics related to Oxervate HCP efforts. Identify appropriate metrics and data to understand impact of Oxervate HCP content and tactics and determine adjustments to make if required. Work closely with Senior Manager of Analytics to create reporting and communication plan to inform the broader commercial organization, including senior leadership. • Collaborate with a great team. Work cross-functionally and compliantly across Field Marketing, Sales, Training, Commercial Strategy, and Market Access to ensure resources and communications are meeting the needs of customers and identifying new opportunities to improve the customer experience. Lead efficient reviews and approvals of Oxervate HCP resources through Medical, Legal/Compliance, and Regulatory reviews. Conduct field travel with Key Account Managers (KAMs) and participate in local meetings to assess market landscape, messaging, and utilization of resources. We are seeking team members who will live by and promote the core values of our Dompé culture: Integrity, Speed, Knowledge, Passion, Attention to Detail, Reliability, Flexibility and Teamwork. We are looking for individuals who possess an entrepreneurial spirit, flexible attitude, and adaptable nature to join our team. YOU COULD BE THE PERFECT FIT IF YOU HAVE • A college degree; MBA or master's level degree a plus • 5 years or more of pharmaceutical (or broader healthcare) commercial experience (with at least 2 years in marketing roles) • Recent ophthalmology experience a plus, ideally in anterior segment • Experience in developing and implementing product campaigns • A proven track record of self-driven results-oriented work history • Understanding of various vehicles for creating insights and understanding behaviors and needs of target audiences • The ability to readily take action on challenges with an appropriate level of planning • Demonstrated understanding of pharmaceutical legal and regulatory requirements • Experience with cross-functional review committees and presenting to senior leadership is required SKILLS YOU'LL NEED FOR SUCCESS: TECHNICAL • Strong project management skills and experience managing multiple vendors • Experience creating resources to educate HCPs through multiple mediums • Metrics driven mindset, with experience analyzing user behavior & marketing activities to improve customer experience • Experience partnering with HCPs to advise on projects and strategies • Understanding of various vehicles for creating insights and understanding behaviors and needs of target audiences • Demonstrated understanding of legal and regulatory requirements for branded HCP content SKILLS YOU'LL NEED FOR SUCCESS: PERSONAL • Results-oriented • Self-starter who thrives in fast-paced, start-up environment • Critical thinker and active listener • Effective communicator and presenter, with the demonstrated ability to communicate with diverse internal and external groups, customers, and key stakeholders • Influential in driving outcomes and buy-in for ideas • Ability to manage multiple priorities and simplify approach based on priorities • Teamwork & collaboration • The desire to actively solicit feedback on performance and skill development needs • Appreciation for diverse perspectives and approaches among peers BUILDING INTERNAL RELATIONSHIPS: WHO THE SENIOR PRODUCT MANAGER WORKS WITH WITHIN DOMPÉ • Senior Leadership (San Mateo) • Marketing Operations • Field Marketing • Commercial Strategy • Market Access • Sales • Compliance • Legal • Medical Affairs • Regulatory • IT BUILDING EXTERNAL RELATIONSHIPS: WHO THE SENIOR PRODUCT MANAGER WORKS WITH OUTSIDE OF DOMPÉ • Creative agency of record • Digital agency of record • Medical communications vendors • Digital and print media agencies • Freelance designers and partners • Ophthalmology and Optometry Medical Professionals • Other vendors as necessary BENEFITS OF JOINING OUR TEAM • Comprehensive medical benefits: we value access to healthcare for our patients as well as our employees • Generous vacation / holiday time off: we care about our employees and encourage a balanced lifestyle • Competitive 401(K) matching • Flexible working arrangements and location, expectation to be in San Mateo office 1-2x per quarter • Bay Area office with great views, located in vibrant downtown San Mateo and within walking distance to restaurants, coffee shops, and the Cal Train • A super cool team who's excited to transform lives through innovative therapies We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Expected salary: Location: San Mateo, CA Job date: Thu, 10 Nov 2022 05:33:06 GMT Apply for the job now!