Tinubu

Compensation

Full Description

We are recruiting at Tinubu aMarketing Operations / RevOps Lead to own the end-to-end marketing → salespipeline across data, automation, and insights. You’ll design, implement, and scale systems (HubSpot ↔ Salesforce or equivalent), deploy AI & automation to accelerate demand and prospecting, strengthen market/competitor/product intelligence, and ensure the website & paid channels are fully instrumented for growth. Works with: Marketing, Sales leadership, IT/Security, Web/Digital Agency, Automation/AI partners, Finance. You will be the platform/process owner for lifecycle, data quality, attribution, and reporting: define lifecycle & scoring, govern routing and SLAs, stand up enrichment and QA, deliver unified attribution dashboards, lead website/SEO/AEO/GEO instrumentation, and drive sales adoption (sequences, playbooks, enablement). Key Responsibilities • 1) Revenue & Lifecycle Automation • Apply lifecycle stages (Lead → MQL → SQL), entry/exit criteria, and MQL/SLA alerting. • Build/iterate lead scoring (fit + intent), routing rules, dedupe/merge, round-robin/territories. • Run prospecting & nurture programs (sequences, playbooks, templates, automated follow-ups). • Govern UTM taxonomy, campaign hierarchy, and naming standards. 2) Data Management & Enrichment • Audit fields/mappings/sync rules; define golden record & normalization (countries, industries, titles). • Execute enrichment (approved providers), email verification, GDPR-compliant processes. • Schedule data QA (completeness, validity, duplication) and remediation workflows. 3) Platform Ownership (HubSpot ↔ Salesforce or equivalent) • Administer platforms & integrations (bi-directional mapping, dedupe logic, error handling). • Maintain sandboxes, change logs, release notes, regression tests; govern users/permissions/audits. • Migrate legacy forms; manage webhooks and custom properties. 4) AI & Automation for Growth • Evaluate/pilot/roll out AI for: lead/account research, market & competitor intel, SDR acceleration, and content/ad ops. • Establish governance: prompt libraries, data privacy, human-in-the-loop QA, usage analytics. 5) Website, SEO/AEO/GEO & Analytics (Revamp/Migration) • Lead with agency on GTM, GA4 event design, CMP consent, server-side tagging where relevant. • Ensure technical SEO/AEO/GEO parity in revamps/migrations (redirects, canonicals, structured data, performance, error hygiene). • Define measurement plan; implement key events (demo/contact/download/pricing), channel groupings, and conversion exports to ad platforms. 6) Paid Media Operations • Implement pixels (LinkedIn, Google Ads), offline conversion imports, audience building, experiment design. • Launch LP A/B tests, form optimisation, progressive profiling, budget pacing dashboards. 7) Reporting & Insights • Build funnel dashboards (Lead→MQL→SQL), pipeline velocity, win rates, coverage, attribution. • Create sales performance views (activity, SLA adherence, sequence effectiveness). • Deliver monthly insights with clear recommendations (channels, content, priority segments). 8) Sales Enablement & Change Management • Train Sales on sequences, playbooks, inbox/call logging, hygiene standards. • Run office hours, publish SOPs, measure adoption, iterate from feedback. 9) Compliance & Risk • Ensure GDPR/consent, data retention, DSAR workflows, vendor DPAs. • Coordinate with Security/IT on access controls and incident response for MarTech tools. Requirements • Significant experience in Marketing Ops / RevOps / Growth Ops for B2B (SaaS or complex/enterprise sales). • Expert HubSpot (Marketing/Sales/Operations Hubs) administration and strong Salesforce Sales Cloud integration (or equivalents). • Advanced GA4 and GTM implementation. • Solid technical SEO/AEO/GEO and web analytics during CMS migrations. • Hands-on AI/automation for BI, enrichment, SDR enablement; test-and-learn mindset. • Strong stakeholder management, documentation, and training abilities. • English fluency; French is a plus. Tinubu Perks — Quick Peek • Flexibility On-site by design. We ship faster (and have more fun) when we’re together — whiteboards, quick huddles, real coffee, real momentum. Come for the speed — stay for the vibe • Annual Bonus Vacation bonus of ~1% of annual gross salary. • International Environment Multicultural teams, partners across the globe. • Health & Well-Being 80% coverage of complementary health insurance. Access to Gymlib for fitness & wellness. We also have Yoga classes by one of your future colleague at the office gym. • Company Cafeteria €9/day meal subsidy at the company restaurant. • Transport 75% of your public transport subscription covered (e.g., Navigo) + support for Vélib’. • Sustainable Mobility Allowance (FMD via Worklife) Retroactive from 1 July 2025. From August, public-transport reimbursements run via Worklife (not payroll). • Learning & Development Training programs to grow your skills. • Team Events Regular meetups to keep team spirit high Recruitment Process • Screening RPO - Chloé / Salwa : 45mn • Interview with Sunny & Daphné : 1h30 • Interview with Antoine the : 1h