The Baldwin Group

Compensation

Full Description

The Baldwin Group is an award-winning entrepreneur-led and inspired insurance brokerage firm delivering expertly crafted Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefit Administration, Asset and Income Protection, and Risk Mitigation strategies to clients wherever their passions and businesses take them throughout the U.S. and abroad. The Baldwin Group has award-winning industry expertise, colleagues, competencies, insurers, and most importantly, a highly differentiated culture that our clients consider an invaluable expansion of their business. The Baldwin Group (NASDAQ: BWIN), takes a holistic and tailored approach to insurance and risk management. We are seeking a talented and results-oriented Marketing Program Director to manage strategic accounts from a marketing perspective. In this role, you will oversee the marketing strategy and execution across a portfolio of key accounts, ensuring that all campaigns and touchpoints are delivering optimal performance, building strong partnerships, and driving success. As the Marketing Program Director, you will serve as the primary marketing resource for assigned accounts, collaborating both internally and externally to ensure alignment, seamless execution, and innovative campaign strategies. You will oversee marketing efforts across several channels, including email, sales enablement collateral (flyers, brochures), digital banners, landing pages, and other relevant assets. Success in this position requires a proactive approach to campaign optimization, strong data analysis, innovative brainstorming capabilities, and skilled project management. As the liaison between the company and its strategic partners, you will be tasked with managing relationships, monitoring marketing performance, suggesting improvements, and identifying opportunities to create compelling campaigns that help drive sales conversions. Principal Responsibilities: Account Performance Management: Oversee marketing strategy for assigned strategic accounts to ensure the partnership’s marketing needs are met while driving business performance, brand equity, and engagement. Continually monitor and analyze marketing campaign performance for key accounts using KPI tracking, performance data, and client feedback. Identify areas for optimization across channels and campaigns; proactively recommend adjustments and refinements to improve results. Conduct monthly account meetings to discuss performance, deliver updates, review campaign successes, address backlog items, and align on future marketing strategies. Collaborate with other internal teams to ensure campaigns meet overall company goals while satisfying partner needs. Campaign Development and Execution: Strategize and execute marketing campaigns tailored specifically to each strategic account’s goals. This includes overseeing assets such as emails, landing pages, flyers/brochures, and digital banners. Develop organic campaign ideas to foster greater collaboration with strategic accounts and drive increased audience engagement. Ensure all campaigns are consistent with branding, tone, and messaging while serving the unique needs of the strategic accounts. Actively brainstorm ideas for campaigns that will elevate partner collaboration, drive engagement, and strengthen the overall marketing relationship. Manage campaign kickoffs, approval processes, schedules, and deliverables in collaboration with internal creative, design, business development, and IT teams. Data-Powered Decision-Making: Use data insights to evaluate the effectiveness of campaigns and suggest actionable improvements. Deliver comprehensive reports to partners highlighting quantitative and qualitative takeaways from campaigns and other marketing efforts. Stakeholder Collaboration: Build and maintain productive relationships with strategic account contacts, ensuring clear communication and alignment on marketing priorities. Partner with senior leadership and sales teams to analyze account needs and prioritize marketing efforts that drive value. Proactively manage requests, backlogged items, and escalating issues or challenges before they impact business performance. Educate external partners on your company’s marketing strategies and positioning to facilitate long-term alignment. Project Management: Develop and manage a shared marketing roadmap for strategic accounts, ensuring deadlines, milestones, and account requirements are met efficiently. Coordinate cross-functional collaboration among internal teams, including Business Development, Design, Email, content creation, and analytics. Continuously refine processes for campaign development, execution, and reporting to improve outcomes. Education, Experience, Skills and Abilities Requirements: The ability to cast vision, develop effective marketing strategies and tactics, and operate under pressure and tight deadlines. Demonstrated experience as Director of Marketing. Ability to cultivate strong client and stakeholder relationships. Excellent project management and time management skills. Ability to grasp risk management, insurance and employee benefit concepts. Advanced communications skills, both written and verbal along. Superior interpersonal skills. Current with latest and online marketing techniques and best practices. Thorough knowledge of web analytics and Google Adwords. Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture. Special Working Conditions: Fast paced, multi-tasking environment. Important Notice: This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodations to applicants and colleagues who need them for medical or religious reasons. Click here for some insight into our culture! The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume. The Baldwin Group (previously Baldwin Risk Partners) is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since 2011, we’ve evolved from a local business into a national firm with a vast network of specializations serving two million clients across the country. At The Baldwin Group, we provide solutions so our clients can pursue what’s possible for themselves, their families, and their businesses. Whether renting a first apartment, opening a small business or taking a company public, we offer solutions to support clients at every step of their journey giving them peace of mind to pursue their purpose, passion, and dreams. We Protect the Possible. The Baldwin Group is an equal employment opportunity firm and strives to comply with all laws prohibiting discrimination based on race, color, religion, age, sex (including sexual orientation and gender identity), national origin or ancestry, disability, military status, marital status, and any other category protected by federal, state, or local laws. All such discrimination is unlawful, and all persons involved in the operations of the firm are prohibited from engaging in this conduct.