Teal HQ

Compensation

Full Description

We're on a mission to build the career co-pilot that finally puts people (not companies) in control of their professional journey. And we want a marketing leader who can make millions of job seekers experience that mission too. This isn't another VP Marketing role. It's a chance to build a consumer brand that becomes synonymous with career empowerment. You'll scale a product-led growth engine from hundreds of thousands to millions of users monthly, while crafting a brand that makes the hardest moments in someone's career feel manageable. You'll build the growth machine that defines how an entire generation approaches their careers. You'll join a small, fast-moving team where marketing drives the business. You'll roll up your sleeves to grow top of funnel while building a brand people love. If you think about marketing like a GM thinks about a business, this is your role. Responsibilities Own the growth engine: Scale user acquisition from 4x current levels to 500K+ monthly signups within 12 months Build a multi-channel acquisition strategy beyond SEO—paid media, influencer, partnerships, social Craft Teal's brand narrative that resonates emotionally with job seekers while driving measurable business outcomes Get your hands dirty—personally run experiments, adjust campaigns, and test new channels before scaling Own the marketing P&L—manage budgets, model scenarios, and make trade-offs between brand investment and performance metrics Build and lead a high-performing marketing team, blending internal talent with agencies and freelancers Partner closely with product on brand and positioning to enable a PLG optimizated user journey Requirements Consumer PLG Expertise: 8+ years scaling consumer acquisition (100K+ monthly users) with 3+ years in product-led growth environments. Performance Brand Builder: Proven ability to proven ability to drive performance at scale. Experience managing $1M+ monthly budgets across paid channels with demonstrated ROAS optimization Multi-Channel Mastery: Strong SEO foundation plus proven success scaling 2+ additional channels. Experience building attribution models and marketing analytics infrastructure GM Mindset: Think like a business owner—model unit economics, make strategic trade-offs, and connect marketing directly to business outcomes Player-Coach Leadership: Can roll up sleeves and work with Google Ads while inspiring creative thinking in teams. Proven ability to scale teams through internal talent, freelancers, and agencies U.S.-based and authorized to work in the United States (no visa sponsorship available) Nice-to-Haves Experience in career, education, or professional development categories Track record of building consumer brands from sub-1M to 10M+ users Experience with AI-powered products or tools Background in B2C SaaS and/or marketplace businesses Skills & Tools You Will Use Need to Know: Google Ads, Meta Business Manager, TikTok Ads Manager Analytics platforms (GA4, Amplitude, Mixpanel, or similar) SEO tools (Ahrefs, SEMrush, etc.) Marketing automation and CRM platforms Attribution and marketing analytics tools Figma or other for creative collaboration Nice to Know: SQL for data analysis A/B testing platforms AI-powered marketing tools Partnership/affiliate platforms You're not looking for your next job. You're looking to build something that matters. You believe that helping millions of people take control of their careers is work worth doing. You're energized by the challenge of building a consumer brand at scale while maintaining the scrappiness of a startup. What We Offer Salary: $180,000–$220,000 Performance bonus tied to growth metrics Meaningful equity stake proportionate to impact Fully remote work & remote office stipend Career development stipend Flexible vacation with suggested 20 days + office closures Up to 12 weeks paid parental leave 80–100% health insurance coverage & 401K with 4% matching Annual team offsite for collaboration and strategy The opportunity to build a category-defining brand Our Hiring Process Apply: We review every application and respond to everyone Exploratory Interview: 60-min Zoom with our founder & CEO Deep Dive Interview: 90-min session with CEO and leadership team: your growth philosophy and past wins Case Study Presentation: Present a 30-day growth plan for Teal (we'll provide context and data) Team & Culture Interviews: Meet key stakeholders across product, engineering, and operations Reference Checks & Offer: We move fast for the right candidate This role reports directly to the CEO and will be instrumental in taking Teal from product-market fit to category leadership. If you're ready to build something extraordinary, we want to hear from you.