Synergy Interactive

Compensation

Full Description

Overview: The Director of CRM will lead lifecycle and retention strategy for digital subscription products, driving engagement, retention, reactivation, and revenue growth. This role owns the CRM roadmap and execution across email, SMS, push, in-app messaging, social, PR, and on-site personalization. The Director will partner closely with Product, Growth, Creative, Engineering, and Customer Service to build scalable programs, automation frameworks, and data-driven optimization. Experience with Iterable CRM is required. Responsibilities: • Develop and own CRM strategy and roadmap aligned to growth goals. • Build and optimize lifecycle programs including onboarding, activation, retention, renewal, win-back, upsell, and re-engagement. • Implement segmentation, personalization, and multi-channel journey orchestration. • Drive experimentation through A/B and multivariate testing and track performance against KPIs. • Manage CRM reporting and key metrics such as churn, LTV, ARPU, engagement, conversion, and deliverability. • Oversee organic social and PR strategy for a portfolio of digital brands. • Collaborate with cross-functional teams to refine creative, templates, and messaging. • Manage CRM technology stack (Iterable), CDP integrations, automation workflows, and attribution. • Partner with Data/Analytics and Engineering to ensure data accuracy, instrumentation, and reporting. • Own CRM forecasting, budgeting, and channel performance. • Ensure compliance with privacy and deliverability standards (GDPR, CCPA, CAN-SPAM). Qualifications: • 10+ years in CRM, lifecycle, retention, or email marketing, including 3+ years in a leadership role. • Proven success in subscription-based or recurring-revenue digital products. • Hands-on experience with Iterable and marketing automation tools. • Strong analytical background with experience in experimentation and interpreting results. • Familiarity with analytics tools (GA4, Mixpanel, Amplitude, Optimizely) and comfort working with SQL or analysts. • Experience managing deliverability, personalization, and large-scale CRM journeys. • Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field (or equivalent experience). Skills: • Deep understanding of lifecycle marketing, subscription metrics, and retention strategy. • Strong technical literacy with CRM platforms, CDPs, segmentation, and automation. • Ability to translate data into actionable insights and high-impact campaigns. • Strategic thinker with a bias toward action and a consumer-first mindset. • Strong leadership, collaboration, and prioritization skills.