via ZipRecruiter
$60K - 90K a year
Lead and scale digital growth through paid media, funnel building, tracking, and analytics to drive franchise growth.
Experience in managing paid media campaigns, funnel optimization, tracking integrations, and performance analytics for growth marketing.
Benefits: • Core Values Focused • People over Profit • Make a Difference • Rewarding Career • Faith-Based • Bonus based on performance • Competitive salary • Flexible schedule • Free uniforms • Paid time off • Training & development Special Strong is scaling nationwide expanding from 25 to 100+ locations. We need a leader who can build, manage, and scale our digital growth engine. This role owns full-funnel performance: paid media, funnels, tracking, analytics, and the systems that drive appointments and franchise growth. Flexible structure: part-time, full-time, or project-based depending on the candidate. Compensation Options Full-Time • Competitive salary based on experience • Performance bonuses tied to franchise growth, KPIs, unit economics, and systemwide marketing results • Significant earning upside for high performers Part-Time • Compensation based on responsibilities and involvement • Optional performance incentives tied to results Project-Based • Compensation based on scope, deliverables, and timeline • Optional performance incentives for hitting or exceeding targets Key Responsibilities Growth & Strategy • Own the full growth strategy across paid media, funnels, and user journeys • Lead cross-team execution with design, development, and operations • Run bi-monthly performance reviews with leadership Paid Media & Funnel Optimization • Oversee Meta and Google ads: strategy, scaling, and optimization • Build franchise-ready funnels that drive booked calls and quality leads • Reduce acquisition costs through continuous testing and optimization Tracking & Integrations • Manage tracking for Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems • Diagnose and resolve pixel, attribution, and data issues • Ensure accurate tracking of appointments, lead quality, and follow-ups Analytics & Reporting • Monitor performance across ads, content, and user flows • Deliver weekly reports with clear insights and actions • Identify trends, opportunities, and issues early Flexible work from home options available.
This job posting was last updated on 12/3/2025