SOFTEYE

Compensation

Full Description

Vice President of Product Marketing – SoftEye Location: San Diego, CA or Bay Area, CA (Hybrid) SoftEye is hiring a senior product marketing leader to define the AR platform narrative, shape multi year go to market strategy, and drive global adoption of our augmented reality (AR) technologies across enterprise and OEM partners. As part of SoftEye’s global AR ecosystem expansion, this executive will shape how the industry understands our platform across perception systems, near eye displays, sensors, embedded compute, system software, and developer experiences. You will own the strategic AR story, influence roadmap direction, guide launch strategy, and partner closely with Product, Engineering, Business Development, and executive leadership to amplify SoftEye’s platform vision. If you have deep experience bringing advanced AR, XR, or spatial computing technologies to market and translating complex system level innovations into compelling, differentiated narratives, we would love to connect. Your leadership will include: • Company wide AR product marketing strategy and multi year platform narrative • Positioning and messaging for AR system software, perception pipelines, display technologies, and developer tools • Global go to market strategy spanning launches, ecosystem enablement, and partner engagement • Executive level storytelling that shapes industry perception and influences strategic partners • Cross functional alignment with Product, Engineering, Sales, and Business Development to drive AR roadmap direction Compensation: annual base salary range $250,000–$300,000 + equity + performance incentives. SoftEye is committed to fostering an inclusive, diverse environment and welcomes applicants from all backgrounds. ——— Full Job Description ——— Vice President of Product Marketing About the Role We are seeking a Vice President of Product Marketing to define the company-wide product narrative, shape multi-year AR go-to-market strategy and drive global adoption of our AR platform across enterprise and OEM partners. This executive role requires deep expertise in AR system-level technologies and a strong understanding of how AR hardware, perception systems, near-eye displays, embedded compute, sensors, system software, and developer experiences combine to deliver differentiated user value. Key Responsibilities • Define and evolve the company-wide AR product marketing strategy aligned to corporate and product priorities. • Own the AR platform narrative and category point-of-view, shaping market perception across perception systems, displays, sensors, and system software. • Lead global go-to-market strategy for AR system software releases, perception capabilities, display innovations, and developer tools. • Develop differentiated messaging and positioning for AR platform, system software, and ecosystem offerings. • Translate complex AR architecture and hardware–software integrations into clear value propositions for enterprises, OEMs, and developers. • Drive executive-level alignment across Product, Engineering, Sales, Solutions, and Business Development for AR roadmap and narrative. • Oversee creation of high-impact AR content including messaging frameworks, solution briefs, and sales materials. • Establish scalable launch frameworks and AR-focused sales enablement playbooks. • Lead AR ecosystem storytelling, influencing analysts, partners, and strategic collaborators. • Serve as a primary executive spokesperson in customer briefings, industry events, and partner engagements. • Build and lead a world-class AR product marketing organization. • Establish AR-focused market, ecosystem, and competitive intelligence programs. • Provide insight-driven recommendations to influence AR roadmap direction. • Scale AR platform adoption across enterprise and OEM partners. • Drive operational rigor and cross-functional execution ensuring consistent AR messaging and processes. Qualifications • 10–15+ years in Product Marketing, Product Management, Strategic Marketing, or Ecosystem Development. • Bachelor’s degree in Engineering, Computer Science, or related technical field, or equivalent AR systems experience. • Deep understanding of AR hardware, optical systems, perception stacks, OS layers, middleware, and SDKs. • Proven success positioning and launching AR platforms or developer-facing AR technologies. • Strong leadership experience in fast-paced environments. • Exceptional communication, strategic storytelling, and executive presentation skills. Preferred Qualifications • MBA or graduate-level technical degree. • Background in AR/XR, spatial computing, near-eye displays, system software stacks, embedded platforms, or edge AI. • Experience representing AR technology platforms to executive audiences. • Prior success building or scaling a PMM function. Compensation and Benefits • Annual base salary range: $250,000–$300,000, with total compensation including equity, bonuses, and incentives. • Comprehensive benefits package. Equal Opportunity Employer We are an equal opportunity employer committed to creating an inclusive environment. All qualified applicants will receive consideration without regard to protected characteristics.