Skilled Nursing Organization

Compensation

Full Description

Director of Marketing & Communications An established, multi-location healthcare organization is seeking a Director of Marketing & Communications to help lead the execution of marketing strategy, strengthen brand consistency, and oversee internal and external communications. This role supports and reports directly to the Vice President of Marketing & Communications and plays a key part in shaping the organization’s voice and presence across all channels. Position Summary The Director of Marketing & Communications will manage day-to-day marketing operations, guide organizational messaging, and ensure cohesive brand alignment. This position blends strategic leadership with hands-on work, including writing, graphic design, digital marketing, web management, and supervision of a Marketing & Communications Specialist. The ideal candidate is a strong communicator and creative problem-solver with expertise in digital platforms, design tools, and web technologies. Key Responsibilities Communications & Content Creation • Draft, edit, and polish professional communications including memos, letters, newsletters, announcements, and advertising copy. • Manage shared communications inboxes and support the effective distribution of organization-wide messages. • Maintain clear, consistent, on-brand messaging aligned with organizational standards. Graphic Design & Visual Branding • Design flyers, brochures, social media graphics, digital ads, and other marketing materials. • Uphold visual identity standards and ensure high-quality, consistent branding across all platforms. Digital Marketing & SEO • Launch, monitor, and optimize Google Ads and paid social media advertising campaigns. • Oversee SEO initiatives, including updating and retrofitting organizational websites to improve search ranking and user experience. • Analyze marketing data, identify trends, and adjust campaigns to maximize performance. Website & SharePoint Development • Build, update, and maintain organizational websites using CMS platforms. • Design, develop, and manage SharePoint sites to support internal communication and resource sharing. Team Leadership • Manage and mentor the Marketing & Communications Specialist. • Collaborate with the Vice President of Marketing & Communications and cross-functional teams to prioritize work and deliver high-impact, timely materials. Required Skills & Qualifications • Proven experience in marketing, communications, or a related field. • Strong graphic design skills; proficiency in Adobe Creative Cloud and Canva. • Experience with website building and CMS platforms. • Working knowledge of HTML and CSS. • Experience designing and administering SharePoint sites. • Ability to write, edit, and proofread professional communications. • Experience launching and optimizing Google Ads and social media advertising campaigns. • Strong organizational skills with the ability to manage multiple priorities and deadlines. • Prior leadership or supervisory experience preferred. Employee Benefits: • Competitive Compensation • 401(k) with company match • Medical Insurance Plans. • Dental, Vision, and Disability insurance • Generous Paid Time Off