Ryan

Compensation

Full Description

Why Ryan? Hybrid Work Options Award-Winning Culture Generous Personal Time Off (PTO) Benefits 14-Weeks of 100% Paid Leave for New Parents (Adoption Included) Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement Benefits Eligibility Effective Day One 401K with Employer Match Tuition Reimbursement After One Year of Service Fertility Assistance Program Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service The Senior Product Marketing Manager is responsible for driving go-to-market success, domain strategy, and customer-centric storytelling across our product portfolio. You will lead launch orchestration, build deep subject matter expertise within the product domains, and translate complex product capabilities into clear, differentiated narratives. This role is both strategic and hands-on, developing domain plans, creating sales enablement toolkits, sourcing customer evidence, and maintaining sharp market and competitive intelligence. You’ll design and execute adoption, expansion, and PLG strategies, own pricing and packaging initiatives, and monitor performance to drive the next-best action. This is a highly cross-functional role, collaborating closely with Product, Sales, CS, and Marketing to grow new logos, accelerate expansion, and strengthen tax.com’s position in the market. Duties and responsibilities, as they align to Ryan’s Key Results People: Create a positive team member experience. Become a SME within your tax domains. Build deep expertise and serve as the external and internal voice with webinars, videos, and thought leadership. Train and enable Sales/CS with clear narratives. Client: Own domain strategy & planning. Define narrative, ICPs, and segments for each owned domain. Build and execute plans that grow both new-logo and expansion pipelines. Drive sales enablement & customer evidence. Maintain toolkits that enable sales with positioning, messaging, decks, one-pagers, battlecards, etc. Cultivate flagship customers for feedback, case studies, references, and speaking appearances Value: Lead GTM & launch orchestration. Own the plan, scope, and resourcing; set the operating cadence, unblock teams, and deliver launches on time with measurable targets. Be the market & competitive authority. Maintain current, detailed intel on key competitors and market trends. Translate insights into positioning, objection handling, win/loss learnings, and roadmap inputs. Build adoption, expansion, and PLG strategies. Identify cross-domain and expansion opportunities within our portfolio. Design PLG and adoption experiments that increases product usage and account expansion. Partner on pricing & packaging to increases revenue and adoption. Know the product economics, identify opportunities, and run experiments to improve monetization. Measure, learn, and iterate. Build dashboards, run experiments, and report results. Turn insights into next-best actions across GTMs, campaigns, messaging, and product triggers. Education and Experience: Bachelor's degree in marketing, business, or related field. Strong ability to translate complex product capabilities into compelling, customer-centric messaging. 5+ years of product marketing, lifecycle marketing or customer marketing experience in B2B SaaS Experience managing cross-functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales. Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Analytics: Use data to drive strategy, execution, and optimization. Customer Research: Experience in partnering with Sales, CS, and CX teams to deliver insights that can be distilled into action. Experience building from ground up and taking products from 0 to 1 Experience drafting GTM plans and campaign briefs. Computer Skills: To perform this job success‐ fully, an individual must have intermediate skills in Microsoft® Word, Excel, PowerPoint, Outlook, and Internet navigation and research. Proficiency with data analytics and insight tools is a plus. Required Skills: Excellent communication and collaboration skills. Experience managing cross-functional collaboration, stakeholder alignment and partnering with Customer Success, Product and Sales. Supervisory Responsibilities: This position has no supervisory responsibilities. Work Environment Standard indoor working environment. Work-from-home is an option for this role. Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, attorneys, and clients is also necessary. Occasional long periods of sitting while working at a computer. Must be able to lift, carry, push, or pull up to 30 lbs. Travel requirement: less than 10% Remote position * For Denver, CO-based roles, the base salary hiring range for this position is $137,000 - $172,000. * For New York, NY-based roles, the base salary hiring range for this position is $156,000-$195,000. * For Bellevue, WA- based roles, the base salary hiring range for this position is $143,000-$179,000. * For Carlsbad, Glendale, Irvine, Los Angeles, Sacramento, and San Diego, CA-based roles, the base salary hiring range for this position is $143,000-$179,000. * For Oakland and San Jose, CA-based roles, the base salary hiring range for this position is $156,000-$195,000. Equal Opportunity Employer: disability/veteran Ryan offers outstanding opportunities to work in a dynamic, rapidly expanding tax services firm serving the world’s most respected Global 5000 companies. Our innovative work environment, accelerated growth path for high performers, competitive benefits package, and outstanding earning potential provide the most rewarding career experience available in the industry. Ryan employees are given the freedom to do their best work in the way they work best. With a clear understanding of expectations and accountabilities, our employees are given ownership of their time and flexibility to meet the demands of their professional and personal lives. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Ryan LLC (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status). Job duties related to this role are to be conducted in a manner that adheres to privacy laws, as well as follows internal governance related to protecting confidential information and trade secrets, and to securing data and company records. Equal Employment Opportunity/Affirmative Action/Accommodation Ryan, LLC is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), affectional or sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran or any other protected status under applicable law. It is Ryan's policy to make reasonable accommodation for qualified individuals with disabilities. Please contact our People Group at 972.934.0022 or peoplegroup@ryan.com if you are interested in applying and need assistance to submit your application, or if you are interested in a position and believe you may require a reasonable accommodation in order for you to perform its essential functions. Click here to view the entire EEO poster and supplement. *Notice to Canada Candidates – In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Human Rights Act, Ryan ULC will provide accommodation, accessible formats and communication supports for the interview upon request. Ryan welcomes and encourages applications from people with disabilities*. Please access our Privacy Notice in relation to this at the following link for additional information on how we protect and handle personal information. To change or modify any personal information previously provided, please click here to access our Data Subject Access Request form.