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Compensation

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Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue Leverage data and technology to optimize marketing strategies and campaign performance Collaborate with cross-functional teams to align marketing initiatives with organizational goals Identify growth opportunities by analyzing and synthesizing data from multiple sources Track, measure, and report program performance, optimizing for efficiency and scalability Lead A/B testing and iterative optimization of campaigns and marketing programs Optimize team structure and processes to foster a culture of high performance and innovation Strategic Operations & Transformation (35%) Drive and implement transformational operational capabilities across lifecycle, owned, and paid channels, moving beyond optimization to reimagine what good could look like Support cross-functional process transformation initiatives that break down silos between growth teams, integrated marketing, and product marketing Develop resource allocation frameworks that optimize team capacity across multiple workstreams and enable data-driven prioritization decisions Create strategic roadmaps for operational excellence, identifying gaps between current state and future vision while painting a clear path forward Identify and advance new ways of working that increase efficiency, reduce friction, and enable teams to focus on high-impact activities Support end-to-end program management for critical initiatives, helping drive timelines, resolve blockers, and ensure delivery Contribute to portfolio performance reporting, ensuring growth team metrics and insights are accurately captured in weekly executive dashboards Provide upstream marketing consultation, leveraging channel expertise to improve campaign strategy and execution Support strategic planning and forecasting, ensuring operational capabilities align with business ambitions 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Serve as key business partner for major martech initiatives, representing growth marketing priorities in platform migrations, capability assessments, and vendor evaluations Bridge the gap between marketing strategy and technical execution, translating business needs into actionable requirements for engineering partners Advocate for growth marketing requirements in martech roadmap discussions, ensuring our team's needs are understood and prioritized Partner with martech stakeholders to influence technology decisions that impact growth marketing capabilities Manage vendor and platform relationships, optimizing our technology investments for maximum business impact 5-7 years of progressive marketing experience with at least 3-4 years in marketing operations, program management, or channel marketing roles Hands-on channel marketing expertise - direct experience executing in lifecycle marketing strongly preferred; paid media or media planning experience also valuable Experience contributing to operational transformations, whether as a key contributor or project lead in complex environments Demonstrated fluency with martech ecosystems through hands-on platform work, migration participation, or technical project involvement Proven ability to work effectively with both technical (engineering, data) and business (marketing, product) stakeholders Demonstrated ability to influence across multiple stakeholder groups and drive change collaboratively Developing strategic mindset with ability to connect tactical execution to broader strategy Systems thinking with transformational instincts - consistently challenges status quo, envisions better ways of working, and understands how changes in one area impact the broader ecosystem Analytical problem-solving - uses data to identify root causes and develop scalable solutions Exceptional communication - can translate complex operational concepts for diverse audiences from engineers to executives Project management excellence - proven ability to manage multiple complex initiatives simultaneously Understanding of marketing technology ecosystems including CDPs, ESPs, marketing automation, and analytics platforms Hands-on experience with enterprise marketing platforms (bonus points for Braze) Solid grasp of marketing data flows, API integrations, and attribution methodologies Understanding of campaign execution processes across paid, owned, and earned channels Ability to translate technical constraints into business implications and vice versa Experience collaborating with engineering teams Experience in high-growth fintech, payments, or consumer technology companies Exposure to chief of staff or strategic advisory work Experience with successful vendor negotiations and technology implementations Track record working in fast-paced, ambiguous environments where you've had to build structure Background as an analyst or deep analytics/data experience (SQL, data modeling, quantitative analysis)