One Percent Brand

Compensation

Full Description

TikTok Account Manager – ONE PERCENT BRAND Location: Remote / Portsmouth, NH preferred Type: Part-Time or Full-Time Reports to: Founder Brand: ONE PERCENT — Apparel for athletes + business performers who refuse to be average. ABOUT ONE PERCENT BRAND ONE PERCENT is a rising apparel brand built on discipline, ambition, and the relentless pursuit of striving to be your best one percent. We create apparel for the individuals who train harder, work longer, and live with purpose…striving to be their best one percent in effort, integrity, and passion. We are expanding aggressively and need a TikTok expert who understands culture, storytelling, and the athlete/business mindset. If you can capture raw energy and turn it into viral content — you’re the one. ROLE OVERVIEW The TikTok Account Manager will own the entire TikTok ecosystem for ONE PERCENT BRAND — strategy, content creation, editing, posting, community, influencers, and growth. This is NOT a “post once a week” job. This is a daily content engine, built for someone who lives and breathes TikTok culture. CORE RESPONSIBILITIES 1. Content Strategy • Build a 7-day TikTok content calendar aligned with the one percent brand pillars: GRIT • DISCIPLINE • ATHLETICISM • ENTREPRENEUR MINDSET • NO EXCUSES • Pitch hooks and concepts weekly • Identify high-impact trends and integrate them into brand storytelling 2. Content Creation • Film daily raw clips (gym, lifestyle, founder content, product shots) • Edit in TikTok or CapCut using brand’s signature style: ◦ Black & white ◦ Fast cuts ◦ Subtitles ◦ Motivational soundtracks • Create 1–2 posts per day 3. Posting & Optimization • Post at optimal times (early AM grind, late-night hustle) • A/B test hooks, captions, and visuals • Track video performance and audience behavior 4. Community Management • Reply to all comments within hours • Engage with athlete, fitness, and motivational creators • Turn followers into brand loyalists through effective engagement 5. Creator & Influencer Partnerships • Source 10–20 athlete creators weekly • Manage DM outreach, negotiation, and content expectations • Coordinate UGC for product launches • Update and maintain creator spreadsheets 6. TikTok Shop • Keep listings optimized • Manage orders and customer inquiries • Recruit creators to promote products via TikTok Shop 7. Reporting • Provide weekly analytics updates: ◦ Top performing content ◦ Growth numbers ◦ Trend insights ◦ Content improvements • Present next week’s content strategy during weekly founder sync IDEAL CANDIDATE You are the right fit if you: • Live on TikTok and understand the platform better than anyone around you • Can identify trends instantly • Know how to create high-energy, high-retention videos • Understand gym culture, athlete lifestyle, and business motivation • Are self-driven with a “no excuses” mentality • Have a creative eye and strong editing ability • Can turn fast ideas into fast content REQUIREMENTS • Proven TikTok management or content creation experience • Strong editing skills (CapCut, TikTok native tools) • Excellent communication skills • Must be able to shoot, edit, and post content quickly • Must understand aesthetics + storytelling • Bonus: Experience managing TikTok Shop • Bonus: Experience with UGC or creator management COMPENSATION • Compensation based on experience (monthly retainer, hourly, or performance-based) • Apparel perks + team access • Opportunity to grow into a full-time creative director role with six figure plus salary HOW TO APPLY Send the following to onepercentbrandusa@gmail.com TikTok/IG portfolio or videos you’ve edited Description of your TikTok strategy approach Why you want to work with ONE PERCENT BRAND