Lyra Health, Inc.

Compensation

Full Description

About Lyra Health Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer‑reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer‑reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life‑changing mental health care through Lyra Empower, the only fully integrated, AI‑powered platform combining the highest‑quality care and technology solutions. About the Role We’re looking for an innovative content strategist, hands‑on storyteller and dynamic team leader who knows how to use content to drive business growth. As a member of our Brand & Integrated Marketing team, you'll lead our content marketing function. You will: Lead the development of full‑funnel content programs that influence pipeline, new business, upsell and renewal goals. Showcase our thought leadership in mental health care with insights from original research and Lyra subject‑matter experts. Unlock new possibilities: Accelerate the use of AI (as a co‑creator) to help us scale smarter. Embrace next‑generation tech & tools to stand out in the market. Continuously evaluate content performance data to shape strategy and maximize business impact. If you thrive at the intersection of strategy, insight and execution—and care deeply about modern marketing strategies—we’d love to meet you. This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States. Responsibilities Lead a team of content marketers - including writers and content strategists focused on crafting thought leadership, segment and solution stories. Develop content strategies and programs designed to engage buying profiles in key market segments (for example: HR professionals, benefit consultants, channel partners). Proactively identify content needs & lead the development of full‑funnel content packages from seller materials to top‑of‑funnel content that resonates with decision‑making HR leaders and influencers. Build a modern content marketing engine - using AI to scale smarter and faster. Continually evaluate and report on the team’s content performance metrics. Ensure that all content developed—from web copy and sales pitches to webinars—aligns with our GTM narratives and business priorities. Partner with subject‑matter experts and leverage original & secondary research to fuel engaging content and insights for our target audiences. Collaborate cross‑functionally, working directly with GTM leaders across marketing, sales and customer success to inform content production efforts. Oversee event content development for key conferences/events & webinars. Collaborate with the brand design team to ensure all content is on‑brand and visually compelling. Qualifications 10+ years of experience in content marketing, public relations, corporate communications or related role — ideally in health care, benefits, or HR tech. Degree in marketing, communications, English, journalism, public relations or related. A data‑driven mindset with deep experience analyzing and reporting content performance metrics. Skilled in leveraging AI to generate ideas and scale smarter. Demonstrated experience leading a marketing team and working cross‑functionally. Exceptional B2B content development & writing skills + the ability to simplify complex topics and make them compelling. A portfolio of work that showcases content development across the funnel—from blog posts and selling tools to thought leadership assets. Strong ability to prioritize and make decisions in a fast‑paced environment. Preferred Qualifications Experience marketing to HR, benefit consultants, or enterprise buyers. Knowledge of the U.S. health care system and the evolving employer‑sponsored benefits landscape. $150,000 - $229,000 a year Benefits Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances). Lyra for Lyrians; coaching and therapy services. Equity in the company through discretionary restricted stock units. Competitive time off with pay policies including vacation, sick days, and company holidays. Paid parental leave. 401(k) retirement benefits. Monthly tech allowance. We like to spread joy throughout the year with well‑being perks and activities, surprise swag, free food, regular community celebration…and more! We can’t wait to meet you. Equal Opportunity Employer We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law. #J-18808-Ljbffr