Good American

Compensation

Full Description

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories. The Performance Marketing Manager is responsible for driving customer acquisition, retention, and revenue growth through best-in-class paid media strategy. This role oversees planning, execution, optimization, and reporting across key channels including Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging paid platforms. The ideal candidate is data-driven, highly collaborative, and thrives in a fast-moving DTC environment. \n Key Responsibilities: Paid Media Strategy & Execution Own performance marketing strategy across Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging channels Plan and manage daily budgets, bidding strategies, and pacing to maximize ROI and CAC efficiency Build full-funnel campaigns aligned to brand, product launches, and seasonal priorities Optimize campaigns in real time using creative testing, audience segmentation, and data insights Partner with Creative/Content teams to brief, test, and refine high-converting ad creative Develop A/B and multivariate tests to improve performance across messaging, creative, landing pages, and audience groups Maintain a clear understanding of attribution modeling, incrementality testing, and cross-channel impact Data Analysis & Reporting Monitor daily/weekly performance dashboards and proactively identify insights and opportunities Provide weekly, monthly, and quarterly performance recaps with clear recommendations Track KPIs including ROAS, CAC, LTV, CTR, CVR, MER, and blended efficiency targets Partner with Finance, E-com, and Merch teams to align forecasts and revenue expectations Manage tracking, UTMs, and pixel integrations in collaboration with the tech/e-com team Cross-Functional Collaboration Work closely with Merchandising and E-commerce teams to align paid media strategy with product drops, pricing, inventory, and site experience Partner with CRM/Email/SMS teams to ensure channel alignment and maximize retention Collaborate with Influencer + Social teams to amplify key brand moments and content Communicate performance trends to senior leadership with clarity and actionable insights Agency & Vendor Management Manage external agency partners to ensure flawless execution and channel optimization Hold partners accountable for hitting KPI targets and delivering strong performance insights Evaluate potential new platforms, tools, or technologies to enhance paid media efficiency Qualifications: 4–6+ years of experience in paid media or performance marketing, ideally within fashion, retail, beauty, or DTC Expertise in paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing) is required Strong analytical skills with ability to interpret complex data and build strategic recommendations Experience with attribution tools (Northbeam, Triple Whale, GA4, etc.) Familiarity with Shopify Plus, marketing pixels, UTM strategies, and tracking tools Strong partnership and communication skills; able to work cross-functionally in a fast-paced environment Highly organized, detail-oriented, and comfortable managing large budgets Ability to think both strategically and execute tactically \n Please note that this role requires to be onsite four days a week. At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply. WE ARE B CORP CERTIFIED! As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.