Everyday Dose

Compensation

Full Description

We are looking for a VP of Growth to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment. The VP of Growth will manage a team across paid media, CRO, and creative strategy. They will partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth. This is a hands-on, strategic, high-tempo role for someone who has scaled a DTC business at $200M+ and knows how to win through creative testing, disciplined analytics, and cross-functional leadership. What You'll Own (responsibilities) Leadership & Cross-Functional Ownership • Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization • Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned • Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews • Present growth strategy and results to the Executive Team and Board Acquisition (Meta, TikTok, YouTube, Google) • Own performance strategy, daily pacing, and channel allocation • Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing • Scale spend efficiently while maintaining CAC/MER targets • Own paid media budget of $60M+/year • Develop a testing roadmap for creative, audiences, landing pages, and offers • Build and manage a portfolio of evergreen winning ads Creative Strategy • Lead the creative strategy function for paid and organic growth • Partner with Brand + Content Studio to generate 100s of new variations/week • Diagnose fatigue, hooks, scripts, pacing, and narrative performance • Guide creators and editors on what performs and why Analytics & Forecasting • Build and maintain CAC/LTV models, scenario plans, and revenue forecasts • Own Northbeam + platform attribution alignment • Turn insights into weekly testing and investment decisions • Build dashboards that unify DTC + retail impact Conversion Rate Optimization • Oversee landing page testing, funnel optimization, and merchandising strategy • Partner with Brand + Web to redesign and optimize PDPs and friction points Requirements Required • 12+ years in DTC growth, 4+ years in a senior leadership role • Experience managing $50M+ annual paid budgets • Proven track record scaling a business from $150M → $250M+ • Deep fluency in creative performance: hooks, concepts, variations, fatigue patterns • Experience leading teams across acquisition, lifecycle, analytics, and CRO • Strong analytical skills and experience with Northbeam, GA4, or similar tools • Ability to translate insights into action quickly • High comfort operating in a founder-led, fast-paced environment • Strong cross-functional communication skills • High integrity, humility, managed ego • CPG or beverage experience Bonus • Experience with retail media (Roundel, Instacart, Amazon) • Experience working with large in-house content teams • Strong operator mindset: can build systems, not just run them • Prior experience scaling subscription businesses Who You Are • You love fast-paced environments and creative experimentation • You're analytical, creative, and decisive — in that order • You see the whole funnel, not just ads • You don't rely on agencies to do the thinking for you • You're obsessed with lifetime value, not just CAC • You're a builder: systems, processes, dashboards, creative pipelines • You thrive in partnership with brand and storytelling teams • You're energized by scale and complexity • You want to join a rocket ship Benefits Compensation • Competitive base, bonus, and equity package • Comprehensive health, vision, dental • Unlimited PTO • Remote-friendly role