Equiti Group

Compensation

Full Description

Summary Description About Equiti Equiti empowers people to deliver superior care and access the care they deserve using integrated technology and actionable insights. As a technology-driven healthcare company, we break down barriers to ensure seamless access to high-quality healthcare for all. We are growing rapidly and looking for a talented Product Marketing Manager to bridge the gap between our product innovation and customer success. This is an exciting opportunity to build and own product marketing and customer activation strategies that drive meaningful impact in healthcare. Role Overview We are excited to welcome a Product Marketing Manager to Equiti's Marketing and Communications team. You will play a critical role in bringing our products to market, driving customer adoption, and enabling our partners to succeed. You will work closely with Product, Sales, Customer Success, and Marketing teams to ensure our solutions are positioned effectively in market and our customers realize value quickly. As Product Marketing Manager, you will own product positioning and go-to-market strategy, build customer activation and onboarding campaigns, work closely with our hospital partners, and manage co-marketing initiatives with our technical integration partners. What You’ll Be Responsible For Product Marketing & Go-to-Market Develop product messaging, positioning, and value propositions for Equiti's solutions that resonate with healthcare providers, administrators, and patients. Lead cross-functional go-to-market planning for product launches and major feature releases. Assist with the creation of sales enablement materials including product-related pitch decks, one-pagers, battle cards, demo scripts, and competitive analysis. Conduct market research, competitive intelligence, and customer insights gathering to inform product and marketing strategy. Define and refine buyer personas and customer journey mapping. Translate complex technical concepts and product features into clear, compelling benefits. Develop product content including solution briefs, technical documentation, case studies, and thought leadership. Customer Activation & Engagement Build and manage post-sale onboarding and adoption campaigns in Salesforce Marketing Cloud/Pardot to drive product usage and customer success. Develop customer engagement strategies and nurture tracks to accelerate time-to-value and feature adoption. Create segmented lifecycle campaigns for different customer types, use cases, and maturity stages. Partner closely with Customer Success to identify adoption barriers and develop marketing solutions. Measure and optimize activation metrics including onboarding completion, feature adoption, engagement rates, and customer health scores. Develop automated workflows and trigger-based campaigns that guide customers through their journey. Assist with the creation of customer testimonials and success stories that demonstrate ROI and clinical impact. Technical Partner Marketing Build and execute co-marketing programs with integration partners such as Epic and other healthcare technology platforms. Develop joint value propositions, partner-specific messaging, and co-branded content. Create partner enablement materials including integration guides, solution briefs, and technical overviews. Identify and cultivate strategic partnership marketing opportunities that expand our reach. Collaborate with the Senior Manager, Brand & Marketing Programs on customer-facing enablement materials as needed. Cross-Functional Collaboration Work closely with Product to understand roadmap, gather customer feedback, and inform product strategy. Collaborate with Sales to enable the team with the right messaging, content, and tools to close deals. Partner with Customer Success to drive adoption, reduce churn, and identify expansion opportunities. Coordinate with the broader Marketing team on integrated campaigns, content development, and brand alignment. Required Experience & Skills: 5+ years of product marketing experience, preferably in healthcare technology, SaaS, or B2B technology. Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud Account Engagement/Pardot, HubSpot, or similar) and CRM systems (Salesforce preferred). Exceptional technical writing ability: you can translate complex product features and healthcare workflows into clear, accessible content. Hands-on experience leveraging AI tools for content ideation, drafting, and optimization while maintaining brand voice and accuracy. Experience producing video content including scripting, basic editing, and post-production for product demos, marketing material, or educational content. Proven track record of leading successful product launches and go-to-market strategies. Strong analytical skills with the ability to use data to inform decisions, optimize campaigns, and demonstrate ROI. Experience building and managing customer lifecycle campaigns including onboarding, adoption, and engagement. Excellent project management skills with the ability to manage multiple initiatives simultaneously. Strong stakeholder management and cross-functional collaboration abilities. Preferred Experience: Healthcare or healthtech experience with understanding of EHR integrations, telehealth platforms, or healthcare workflows. Partner or channel marketing experience. Familiarity with API and integration marketing. Experience creating customer enablement or co-marketing materials. Background in B2B2C marketing models. Additional Requirements: Ability to travel occasionally within the U.S. for customer visits, partner meetings, and industry events. Strong learning ability and willingness to take on new challenges. Who You Are: Product-minded: You dive deep into what you're marketing and develop genuine curiosity about how things work. Customer-obsessed: You understand that marketing doesn't end at the sale — customer success is your success. Technically fluent: You can hold your own in conversations with product managers and engineers, and translate technical concepts for any audience. Hands-on and scrappy: You thrive in a lean-team environment where you're expected to think strategically AND execute tactically. You can build a campaign in Salesforce Account Engagement/Pardot and develop a GTM strategy in the same week. Analytical and metrics-driven: You take a data-driven approach to solving problems and measuring impact. Collaborative: You build strong relationships across teams and know how to influence without authority. Entrepreneurial: You're comfortable owning previously unowned functions and building programs from the ground up. Why Join Equiti This is a unique opportunity to build and own the product marketing and customer activation functions at a growing healthcare technology company. You'll have the autonomy to shape strategy, the resources to execute, and the impact to see your work directly improve healthcare access and outcomes. If you're looking for a role where you can think big, execute fast, and make a meaningful difference in healthcare, we'd love to hear from you. This is a hands-on role for someone who thrives in a fast-paced, lean-team environment. You'll be expected to move fluidly between strategic thinking and tactical execution — from developing product positioning to building email campaigns to creating hospital enablement materials. If you love wearing multiple hats and driving measurable impact, this role is for you. Equiti is an Equal Opportunity Employer Committed to creating a diverse and inclusive company culture. We do not discriminate against candidates and employees due to age, disability, sex, race, gender identity, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. The Company is committed to making modifications to its hiring process to make it accessible for people with disabilities. At Equiti, we provide solutions that Empower Equitable Care for All! Equiti empowers providers and underserved communities with advanced technology and actionable insights. Together with our partners, we help to ensure that everyone, everywhere can access the quality care they deserve. Come join us! People like you help us make transformative impacts on healthcare access, quality, and outcomes each day.