EPAM Systems

Compensation

Full Description

We are seeking an innovative and strategic Product Manager/Strategist to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. In this role, you will drive the Client’s digital visibility strategy across traditional search engines, emerging AI platforms, and app marketplaces to maintain our position as the premier destination for consumers. Req# 920464218 RESPONSIBILITIES • Strategic Leadership and Collaboration • Define and prioritize overarching SEO, GEO, and ASO strategies to sustain client's position as a market leader in online sales • Collaborate with key executive stakeholders to align vision and balance organizational needs effectively • Work within the Product Management organization to leverage best practices across digital channels impacting multiple platforms • GenAI and Digital Optimization • Develop and execute GenAI Engine Optimization (GEO) strategies ensuring client's content is effectively surfaced by models like ChatGPT, Gemini, and Perplexity • Monitor and analyze how generative AI models interpret and present content, iterating strategies to maximize visibility and maintain brand integrity • Stay current on AI search engines and their influence on SEO and GEO to adapt content strategies accordingly • Performance Metrics and Product Management • Define GEO-specific success metrics such as AI-driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs • Drive the SEO/GEO roadmap by partnering with business teams to define product and project strategies, guiding prioritization and implementation • Manage day-to-day GEO & SEO issues, maintain a groomed backlog, and assess technical questions in collaboration with engineering and vendors REQUIREMENTS • 3-7 years in product management with a history of launching effective SEO features for large transactional websites • 3-7 years in consumer-based online experience • Demonstrated expertise in optimizing content for GenAI engines and conversational AI, including knowledge of prompt engineering and large language models (LLMs) • Strong leadership, strategic thinking, agile methodology experience, and proficiency with SEO tools and analytics platforms • Experience working with SEO partners like BrightEdge, Optiversal, AddStructure, Botify, Yext, Ayima, Gummicube NICE TO HAVE • Excellent communication skills with the ability to translate complex technical concepts for non-technical stakeholders • Data-driven decision-making approach with strong analytical capabilities • Forward-thinking mindset to anticipate changes in search and AI technology • Team leadership experience with proven ability to influence cross-functional teams • Passion for beauty, e-commerce, and digital innovation WE OFFER • Medical, Dental and Vision Insurance (Subsidized) • Health Savings Account • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) • Short-Term and Long-Term Disability (Company Provided) • Life and AD&D Insurance (Company Provided) • Employee Assistance Program • Unlimited access to LinkedIn learning solutions • Matched 401(k) Retirement Savings Plan • Paid Time Off • Legal Plan and Identity Theft Protection • Accident Insurance • Employee Discounts • Pet Insurance • Employee Stock Purchase Program