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Compensation

Full Description

The Ad Ops Associate Manager plays a crucial role in ensuring seamless ad trafficking, campaign tracking, and quality assurance across digital media campaigns. This role requires strong technical expertise in ad-serving platforms, tag implementation, and data standardization to support effective media execution. The ideal candidate will work closely with internal teams, clients, and third-party vendors to optimize campaign performance and maintain operational excellence. Key Responsibilities • Manage the trafficking and implementation of ad placements within ad-serving platforms, ensuring successful campaign launches. • Work closely with media, analytics, and creative teams to ensure proper campaign setup, tracking, and data collection. • Assist in the creation of platform-level measurement plans, including conversion tracking, floodlight setup, and event tagging. • Implement and troubleshoot tracking tags via Google Tag Manager (GTM) and support clients with tag-related inquiries. • Monitor and manage daily campaign maintenance, ensuring proper tracking and resolving any discrepancies. • Conduct quality assurance (QA) on all campaign tracking elements to ensure accuracy and data integrity. • Maintain and optimize ad operations workflows and best practices to improve efficiency and scale execution. • Collaborate with third-party vendors and technology partners to integrate data and tracking solutions. • Stay up to date on industry trends, ad tech advancements, and data privacy regulations. Desired Skills & Experience • 2+ years of experience in ad operations, digital media, or trafficking within an agency or publisher setting. • Proficiency in DCM (Campaign Manager 360) and/or other ad-serving platforms. • Experience with Google Tag Manager (GTM) and site tagging implementation. • Familiarity with Google Analytics for event tracking and performance measurement. • Working knowledge of data visualization tools such as Tableau or Power BI. • Experience with DSP platforms (The Trade Desk, DV360, or Adelphic/Viant) is a plus. • Strong problem-solving skills and the ability to troubleshoot ad tracking issues. • Excellent attention to detail and the ability to manage multiple campaigns and deadlines. • Strong communication and collaboration skills to work across cross-functional teams. • Familiarity with MediaOcean/Prisma suite of products, primarily Prisma, is a plus.