Dalia Research

Compensation

Full Description

The Opportunity: PureSpectrum is seeking an enthusiastic self-starter Digital Marketing Manager to join the team. The right candidate for this role is creative, innovative, and thoughtful. You thrive working with others to drive a project to completion and are curious about testing and customer behavior strategies. The Digital Marketing Manager creates, positions, and launches innovative marketing campaigns and content that drive awareness and preference for our industry-leading products. They work closely with the Brand Experience team to ensure a positive and consistent brand story across every touchpoint. Additionally, they will support a broad range of marketing activities with content development and speaking engagements. This position reports to the Head of Marketing. This role is hybrid and requires on-site days in our Westlake Village office 4 days per week. Your Responsibilities: Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets including… Campaigns for new leads, stagnant deals, new features, etc. Product stories to engage audiences Sales enablement materials for product usage and feature launches. Understand and monitor the competitive landscape to write strategic thought leadership and SEO-optimized content to position PureSpectrum as a leader in market research technology. Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials. Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates. Monitor and upkeep HubSpot–maintain client email list hygiene, optimize marketing email campaigns and sales seat sequences. Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance. Support overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success. Who you are: 3 to 5 years of digital marketing experience Bachelor’s degree in related field or equivalent education/professional experience required Highly detail-oriented and organized. Diligent about precision and ensuring deliverables are completed on time Thrives in a fast-paced environment and excellent at multitasking Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus Excels in project management and communication. Works collaboratively to build relationships and achieve goals with business partners Proficiency in Canva and Adobe Suite is required Proficiency in HubSpot and Zapier is required Proficiency in LinkedIn Ads, Google Ads & Google Analytics is required Experience with B2B marketing is a plus Experience with a CRM system (i.e. Pipedrive and ChurnZero) is a plus PureSpectrum Benefits: We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business. We offer a competitive compensation and benefits package including 100% employer paid medical plans, in addition to options of dental, vision, life, Long Term Disability, and AD&D. Other benefits include Unlimited Time Off Medical FSA, Dependent Care FSA, and Health Savings Account options 401k plan with company match Dog Friendly Office Collaborate Office Space Team events and celebrations Hybrid flexibility Team workout classes at private training facility Employees enjoy casual dress and fun within a professional team environment.